Bailey Mobley is the Social Media Manager for GUESS? overseeing global social strategy, influencer partnerships and content marketing for 14m followers.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. As of October 31, 2020, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia.
Bailey’s digital marketing experience over the last 10 years expands across brand and agency, giving her specialized knowledge of both sides of the industry. She’s leveraged her hybrid background to lead social strategy for GUESS?, ShoeDazzle, Got2B USA, PÜR Cosmetics, and Perricone MD, and fostered partnerships with influencers from A-List celebrities to Gen Z creators.
Bailey has a bachelor’s degree from University of California at San Diego and currently resides in sunny Los Angeles, CA with her dog, Snickers.