Director, M Live – Social Media Command Center, Marriott International
Aynat Ravin’s career has evolved through the years, and she leads Marriott’s M Live: Real-Time Command Center where she has spearheaded initiatives that focus on the intersection of Data, Technology and how that translates into the Creative. Aynat ensures that the Command Center’s technologies remain at the cutting edge and are primed for innovative implementation. Engaging new partners with exclusive technologies and leveraging them in real-time activations and Surprise+Delights spanning Marriott’s 30+ brands, Aynat builds the real-time marketing practice with an eye towards value and impact.
At Marriott, Aynat has also worked in the Global Partnership Group, managing relationships with the NFL, HBO, American Express, Visa, and Hertz. Recognizing the immense value and influence of social media, she pivoted her role to include social media strategy and analytics with the Marriott Buzz Marketing team. Prior to Marriott, Aynat attended the University of Maryland, consulted at Accenture, worked at American Express, and received her MBA from Columbia Business School.