Audrey Yu - Brand Innovators

Audrey Yu

Vice President, Global Digital Marketing & eCommerce, John Hardy

With over a decade of leading established global brands and start ups through digital transformation, Audrey is passionate and experienced in guiding teams through the process of conceptualizing, launching and managing omni-channel businesses. As the Vice President for Global Digital at John Hardy, Audrey is responsible for all aspects of the global digital business and omni-channel client experience. Since joining John Hardy in 2015, Audrey Yu has focused on building digital capabilities and cultivating a client-centric team that can both think creatively as the consumer, as well as adapt to the latest technology solutions to scale the core business. Prior to joining John Hardy, Audrey spent a decade on all sides of digital, from investing in technology and digital media companies, leading fashion and retail brands to embrace digital marketing and eCommerce, advising global brands on digital transformation and excellence, to establishing a digital consultancy to provide clients with digital go to market strategy and solutions.