April Siler, the CEO of 8Greens, is a globally experienced food and beverage brand builder, specializing in driving health and wellness innovation. 8Greens, a digitally native brand, is experiencing triple digit growth by delivering exactly what consumers are seeking in this moment, an easy and convenient way to build immunity and boost overall health.
Prior to joining 8Greens April was the Senior Vice President of Marketing and Global Development for Califia Farms, spearheading all USA marketing in addition to executing all operational aspects of the global business start-up. April previously led marketing strategy and sales at The Chia Co., where she provided creative direction for brand identity, conceptualized and designed world first innovation - Chia Pod, and partnered with world champion surfer Kelly Slater for brand communications.
April also led marketing initiatives for Australia’s largest food and beverage packaging manufacturer, Visy, a $6.7bn privately-held company. At Visy, she developed packaging innovation for the top ten accounts — including Coca-Cola, PepsiCo, Fosters, Diageo — and developed the company’s consumer insights platform.
April has a Bachelor of Commerce, majoring in Marketing and Economics, from Monash University in Melbourne. April played professional basketball in Australia and Europe, rowed for Melbourne University Boat Club and has a passion for nutritious foods.