April Siler, the founder and CEO of Rêveuse, has 20 years of global experience in the food and beverage industry. April has expertise in driving exponential growth for disruptors in traditional categories, finding value in transparent brand building around farming practices and product quality. According to Bain’s recent luxury goods worldwide market study, Gen Z and Millennials will represent 70% of luxury spending by 2025. This generational shift in luxury spending will create opportunity for new brands, like Rêveuse, to help re-define what luxury means for younger generations. “Rêveuse is the French word for a woman who dreams. I’ve been called a dreamer by men in the business world, and it was considered an insult. I’ve always been proud to be able to dream up new worlds and possibilities for others, and I wanted to claim that feeling for Rêveuse.
For me, it’s about being able to create something that, by its distinctive taste and ability to make any occasion feel a bit fancy, brings friends and family together to create memorable moments. That, to me, is true luxury — and a worthy dream.” April Siler. April was the CEO at 8Greens, the Chief Concept officer at Bluestone Lane and Senior Vice President of Marketing and Global Development for Califia Farms. During Califia’s most intensive 3-year growth period April spearheaded all USA marketing in addition to executing all operational aspects of the brand’s internationalization. April previously led marketing and sales at The Chia Co.
From the brand’s creative inception through to development of a world first innovation – Chia Pod, where April partnered with world champion surfer Kelly Slater for brand communications. April has a Bachelor of Commerce, majoring in Marketing and Economics, from Monash University in Melbourne. April played professional basketball in Australia and Europe, rowed for Melbourne University Boat Club and has a passion for grower Champagne and nutritious foods.