Andres Siefken - Brand Innovators

Andres Siefken

Former EVP Marketing and Communications, North America, Mastercard; Advisor to Brand Innovators

Andres is a visionary Chief Marketing Officer (CMO) with an enterprise-wide general management orientation and digital-first mindset. He is a dynamic leader enabling transformation to accelerate growth and pivot companies and brands from Good to Great. His combination of transformational and servant leadership styles allow him to be a growth-driven inspiring leader, devoted to people development, team building, mentoring and collaboration.

His unusual combination of CPG (Procter & Gamble, Allied Domecq, AB Inbev), multi-industry Private Label (Daymon), Consulting (NECG), multi-channel Retail services (Daymon), and Payments (Mastercard)expertise in North America and more than 50 countries worldwide, provides him with game-changing understanding of how consumer, industry and market dynamics evolve rapidly across the entire sales cycle, to develop winning solutions.

Andres is in constant pursuit of predicting consumer behavior shifts, optimizing existing portfolios, developing and launching innovative product ideas and services, driving operational excellence and developing motivated and driven teams to generate exponential sales and profits growth. He is actively involved in the community supporting and advising organizations such as Make a Wish, Stand Up to Cancer, The Retail Leaders Circle, Wharton Future of Advertising Program and the Stamford Symphony.