Vice President, Global Brand Management and Marketing, Electronic Arts (EA)
Andrea Hopelain is a Global Brand Executive at leading video game company, Electronic Arts (EA). In 2018, Andrea joined EA’s Leadership team as Vice President of Global Brand Strategy, where she currently leads Brand Management and Marketing for EA game brands across console, PC, and Mobile. Before EA, Andrea led Global Strategy and Marketing for a $1B portfolio of brands at Hasbro, including Disney Princess and Frozen, Trolls and the company’s development pipeline of digital-first IP. Earlier in her career, Andrea was Vice President of Franchise Strategy and Marketing at Sony Pictures, where she developed and grew brands such as Breaking Bad and Shark Tank. Andrea also spent many years at The Walt Disney Company, where she was responsible for the global launch of Disney XD and growth marketing for the Disney and ESPN media network portfolio.
Andrea’s strategic and visionary approach to growth across entertainment, consumer products, and digital brands earned her Brand Innovators’ Top 100 Women to Watch title. She is a graduate of UCLA’s Anderson School of Management.