Andrea Chen serves as Vice President of Campaign Planning & Management for Growth Marketing at HBO Max. In this role she is responsible for driving consideration and maximizing audience opportunities through 360 and audience driven campaigns to generate volume and support subscriber acquisition. Her team oversees HBO Max social channels and content merchandising efforts to promote library, licensed and original programming. Chen also leads collaboration with Fusion, an AT&T Corporate Synergy group, through internal and external partners to expand reach and works to develop and test new audiences through owned social channels, influencers, and promo partners.
Chen is a seasoned marketer and digital storyteller with a passion for creativity powered by data. Her success comes through aligning strategic visions and growth touchpoints across design, editorial, acquisition and lifecycle, and business insights.
Prior to joining the HBO Max team, Chen held Director positions in International Digital Marketing and Social Media for Warner Bros. Entertainment and Warner Bros. Pictures where she oversaw 50+ international digital campaigns for films such as Wonder Woman, The Conjuring Universe, Rampage, The Meg, Creed II, and Aquaman.
Earlier in her career Chen worked for Sony Pictures Entertainment, managing international digital marketing campaigns beginning from strategy through execution for a diverse slate of films ranging from blockbuster franchises like Hotel Transylvania and 007 to Whiplash and Django Unchained.
Chen is a graduate of the University of California, Riverside where she received a Bachelor of Science in Business Administration with a focus in Marketing.