Amy Federman - Brand Innovators

Amy Federman

Vice President – Corporate Communications, Ryder System, Inc.

Amy Federman is vice president of corporate communications at Ryder System, Inc. (NYSE: R), an $8.4 billion Fortune 500 commercial fleet management, dedicated transportation, and supply chain solutions company. As head of the global team, Amy leads the company’s external and internal communications initiatives, as well as the Ryder Charitable Foundation.

Amy is a seasoned communications professional with nearly 30 years of experience in public relations, brand marketing, public affairs, and news media environments. She is a proven media strategist with strong organizational skills, as well as media relations, visual storytelling, digital communications, corporate social responsibility, issues preparedness, and crisis management expertise.

Amy joined Ryder in 2018 from Bacardi Limited where she was responsible for enhancing and protecting the reputation of the spirits company and its more than 200 brands. Prior to joining Bacardi in January 2011, Amy spent 14 years at Burson-Marsteller, one of the largest communications consultancies in the world, where she was managing director of the Media Affairs practice in Miami.