Allyson Dietz

Product Marketing, Neustar

Allyson Dietz leads Product Marketing for Custom Analytics at Neustar. She is responsible for defining the positioning for the company’s Marketing Mix Modeling and Multitouch Attribution solutions and tying the benefits of those to our client’s most pressing needs. Prior to Neustar, Allyson drove product strategy and innovation planning at Numerator to support ecommerce and advertising intelligence platforms and advised global CPG and retail clients at Nielsen to improve innovation strategies and optimize advertising dollars.

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New York, NY

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Parsippany, NJ

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