Allie is the lead of Digitas’ social strategy practice in Boston where she oversees strategic direction for major Fortune 500 brands. With 12+ years of experience in social, strategy & paid, Allie’s built a vibrant team that manages multi-million dollar influencer campaigns, paid social budgets, brand safety practices and forward-thinking thought leadership in the space. Follow her hot takes in the industry @Social_Allie.
Allie Wassum
Vice President, Group Director, Digitas USA