VP, Digital Marketing, Wells Fargo
Alison Gensheimer is VP of Digital Marketing at Wells Fargo located in San Francisco, CA. In this role she leads the Digital Marketing Team’s efforts to build and refine the use of data driven technology across all advertising. Alison has a passion for putting technology to work, creating positive customer experiences and achieving business goals. Prior to joining Wells Fargo, Alison led teams at programmatic advertising and mobile marketing & advertising companies in the Bay area. These teams were responsible for driving positive ROI for brands and agencies across several industry verticals.