Alex Stein is a social media analytics expert, seasoned in helping Fortune 500 brands find the elusive value in social media marketing. Alex recently joined Forrester Research, where he currently serves as a Sr. Consultant in Marketing & Strategy. Prior to Forrester, Alex was the global Director of Marketing & Social Media Analytics at Marriott International, where he established a new social analytics practice built on his earlier work at Starwood Hotels & Resorts Worldwide, Inc. (he was part of Starwood’s merger with Marriott in 2016, which created the world’s largest hotel company). Before joining the hospitality industry, Alex worked with a variety of leading brands in Telecommunications, Entertainment, CPG, Food & Beverage, Finance, Pharmaceuticals and Retail as part of W2O Group, a full-service marketing-communications and analytics firm. His expertise includes social listening, customer journey mapping, marketing personalization, technology management and CRM integration.
Alex is an NYC native and lives in Hell’s Kitchen, where he enjoys the local restaurant, bar and theater scene. He is also a raving critic of mobile app design, although it’s not his specialty area; you can find him most mornings loudly debating UX while placing a mobile order en route to a coffee shop.