Ajay Kapoor

Global Director, Performance Driven Marketing, GM

Ajay Kapoor is a serial entrepreneur and award-winning corporate executive focused on driving transformation from startup to scaled enterprises. Currently an Executive at General Motors, where he leads Global Performance Driven Marketing reporting to the Global CMO. Encapsulated in the responsibility is creating the modern marketing machine with enterprise leadership of digital products demand gen, marketing analytics & insights, martech strategy, data / operations, and privacy & consent strategy. The first half of his career were startups, cofounding multiple companies; while the last decade was spent in the consumer product goods space – Procter & Gamble, SharkNinja, and Helen of Troy.

He spends his time as an investor and advisor to a variety of startups, was a Founding Trustee to the Awesome Foundation, Executive Team of Startup Leadership Program, and co-founded GrowDetroit, a non-profit focused on reimagining the economic and social ecosystem of Detroit and broader middle America. He has been recognized as P&G 40 Under 40 (2019), DBusiness 30 in Their 30’s (2022), and by the World Economic Forum as a Global Shaper.