Marketing, Digital Personalization, Analytics, Verizon Wireless
Abhi Vyas is an digital marketing expert with a proven track record of driving results and delivering innovation in the mobile marketing arena. Abhi’s expertise is based on more than a decade of experience across all online marketing channels. He is a pioneer of SoLoMo (social, local and mobile) marketing strategy that represents the convergence of collaborative, location-based and on-the-go technologies, primarily used for marketing and discovery purposes.
At Verizon Wireless, Abhi is managing Digital Marketing, Personalization, and Lead Generation to drive top, middle & lower funnel programs by using innovative web media intelligence, analytics, customer experience, behavioral targeting & marketing technologies to execute disruptive marketing strategies. Abhi also works as an adjunct instructor of Mobile Marketing – Tools, Tactics and Strategies at Southern Methodist University (SMU). He is a co-organizer along with SMU of a Meetup group on Mobile Marketing & Strategy in Dallas.
He frequently speaks about the disruptive mobile technologies and how brands can use it to drive engagement and improve customer satisfaction. Vyas has several years of marketing and management experience at DexYP (former Dex Media) and Metromedia in various senior marketing management & leadership positions.