Abby Lee

SVP, Marketing, RE/MAX

Abby oversees all aspects of branding, marketing, advertising and corporate communications for RE/MAX Holdings, Inc. the parent company of the RE/MAX and Motto Mortgage franchise brands.

Since joining RE/MAX in 1998, Abby has been a driving force in developing the voice of one of the world’s most well-known and successful real estate brands. The RE/MAX network is a global powerhouse, with over 125,000 sales agents in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, based on residential transaction sides.

Abby’s vision has fueled the planning and execution of annual RE/MAX national advertising campaigns for well over a decade. RE/MAX is consistently the #1 name in real estate, with 9 out of 10 home-buyers and sellers recognizing the brand. During Abby’s early years at RE/MAX, the campaigns focused heavily on national TV, creating a competitive edge for every RE/MAX brokerage and agent. In recent years, the focus has shifted to digital strategies that leverage the power of online and social media content.

Abby was also instrumental in the strategy and launch of the 2017 brand refresh that updated the iconic RE/MAX Balloon and all logos associated with the brand.
In addition to RE/MAX, Abby also leads all marketing efforts for Motto Franchising, Inc, which launched in October 2016 within the RE/MAX family of brands. Motto Mortgage is one of the industry’s fastest-growing franchises, with more than 100 open offices across the United States