As Director of eCommerce at Merisant, manufacture of zero- and reduced-calorie sweeteners under its flagship brands Equal, Whole Earth and Pure Via, Abby leads the organization through a dynamic yet exciting time of digital transformation. She orchestrates Merisant’s eCommerce strategy, which is focused on long term capability building and channel expansion in parallel to executing a framework to grow digital sales through in-market execution and expanding share of digital shelf.
Abby, a digital native, enjoys a career concentrated on driving enormous change within traditional CPG. She has held a variety of digital and eCommerce roles during her time with Nestle Purina and Mars, forever focused on how to win in an ever evolving retail landscape – “Something new is on its way” are you ready?
Abby Abbott
Director of eCommerce, Merisant