Victoria’s Secret, Toys R Us, Google & More: Your Friday Brand Roundup

Stop the presses! We just read that PERSONALIZATION was voted the top marketing word of the year in an annual ANA survey. (It defeated other buzzworthy terms like equality and inclusion, data and in-house.) Are you all buying that as the winner? Based on a heavy sampling of 2019 Brand Innovators events, that sounds about right to us.OK, without further adieu, here is your Friday brand roundup.

Stop the presses! We just read that PERSONALIZATION was voted the top marketing word of the year in an annual ANA survey. (It defeated other buzzworthy terms like equality and inclusion, data and in-house.) Are you all buying that as the winner? Based on a heavy sampling of 2019 Brand Innovators events, that sounds about right to us.

OK, without further adieu, here is your Friday brand roundup.

Brands in the News

Seems fitting that Victoria’s Secret cancelled its annual fashion show in the very same week body-positive plus-size singer Lizzo dominated Grammy nominations. Signs of the times. (via The Curvy Fashionista)

This is promising: Amazon, UPS and DHL are testing “cargo bikes” in the most congested parts of Manhattan. (via CNBC)

Toys R Us is baaaack and better than–well, let’s see how it goes. (via Adweek)

Unilever has an annual marketing budget in the region of $8 billion. Which is why it’s front-page news that they just named a new Chief Digital and Marketing Officer. (via The Drum)

Ford is taking waste from McDonald’s coffee beans and turning it into car parts. No, we’re not kidding. (via CNBC)

It’s the end of an era at Google as its co-founders have stepped down. Some are left asking: where is the company’s culture headed? (via CNET)

Burger King turned into “Burger Town” to help promote Call of Duty: Modern Warfare. (via Adweek)

A c-suite/board tug-of-war at Expedia has ended with their CEO and CFO stepping down. (via Bloomberg)

The Craft of Marketing

“I like when brands target me.” Gen Z kids hate TV commercials but like targeted ads. Which is like hating coffee but loving, you know, coffee. (via Adweek)

Smell ya later: from shopping malls and hotels to Starbucks and beyond, scent marketing is a big deal. Interesting piece on the science of smell.  (via Fortune)\

Sage advice on developing a top-shelf influencer program from a woman who herself influences CMOs. (via Forbes)

Feel free to file this under “The Sky is Falling” or “Things I Already Knew”–your call. Article making the case that “traditional” marketing is dying. (via Entrepreneur)

What media trends could shape the next decade? Let’s start with esports, smart speakers and streaming wars, shall we? (via The Drum)

That’s it for now. See you next week.

Interested in our events?

RELATED STORIES

How AARP & Tivity Health are Protecting Seniors from Coronavirus Misinformation

Read More

Digital, Virtual, Empathy & Value-Adds Emerge as Keys for Marketers

Read More