Two Great Tastes: You & the BI Weekly Brand Roundup

Our reader mailbag was full of complaints that people could only read our deliberately named Friday Brand Roundup one day a week. So, since we are devoted to providing only the finest customer experience, we are henceforth calling this column Your Weekly Brand Roundup. Is it as rivetingly catchy? Probably not, but we do it all for you. This week we’ve got a peanut butter brand re-igniting a consonant controversy (a consonant-roversy?), a grocery store that encourages shoplifting and a fake musician propped up by a CPG company. Go on, have at it!

Our reader mailbag was full of complaints that people could only read our deliberately named Friday Brand Roundup one day a week. So, since we are devoted to providing only the finest customer experience, we are henceforth calling this column Your Weekly Brand Roundup. Is it as rivetingly catchy? Probably not, but we do it all for you.

This week we’ve got a peanut butter brand re-igniting a consonant controversy (a consonant-roversy?), a grocery store that encourages shoplifting and a fake musician propped up by a CPG company. Go on, have at it!

Now that people finally cooled down and agreed on how to pronounce the acronym for animated looping images, Jif is partnering with Giphy on some limited-edition, consonant-stuttering peanut butter that promises to start a new culture war. (via Adweek)

With its e-commerce growth slowing, Walmart announced plans to combine its store and online buying teams and better standardize pricing. (via CNBC)

Favorite headline of the week: “Liquid Death water promotes recyclable packaging with demons in hell.” This is where we’re at in 2020, people. (via Marketing Dive)

Where’d the cashiers go? Can I really just walk out with this stuff? Amazon Go just opened its first cashier-less grocery store. (via The Verge)

What’s it really like to be black in the advertising world? Follow the link to a revealing oral history of the past 50 years. (via The Drum)

Did you watch the Kobe Bryant memorial? It had an unexpected cultural gravitas that went well beyond one sport or one man and his daughter. It felt like a real moment. A tribute from Nike captured that moment beautifully. (via Fast Company)

In this week’s weird, slightly shady episode of brands trying to market to kids who don’t like marketing, Clorox goes into business with a musician named CLRX. Keep an eye out for the hit song “So Clean”–coming soon to a TikTok near you. (via Adweek)

Hulu thought enough of their CMO to make her their President. Now they’re all “Do we need another CMO?” (via The Drum)

OK, that’s it for now. Remember, with our new branding around this column, you can now read it on a Sunday or Wednesday if you like. Take care.

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