Last night’s Super Bowl was projected to reach a record-breaking audience and boasted billions of dollars in betting revenue. Super Bowl LVI planned to attract 184.5 million viewers who collectively budgeted to spend $14.6 billion on game accessories, with the most popular category being food & beverages, according to data from the NRF and Prosper Insights & Analytics. However, as a newcomer to many states, The American Gaming Associations wagered that sports betting will have fans gambling a record $7.61 billion (est.) on this year’s big game, up nearly 80% from last year.
Advertisers brought their A-game last night, showcasing everything from beer and NFTs to streaming platforms and business software. The famous Budweiser Clydesdales returned after a one-year hiatus, marking their first break from Super Bowl advertising in 37 years. Meanwhile, Bud Light NEXT made its NFL Primetime debut, taking viewers to Guy Fieri’s Flavortown. In the first-ever Super Bowl Bitcoin giveaway, CRYPTO.com engaged audiences with an interactive ad, having participants retweet @FTX_OFFICIAL for a chance to win the hottest decentralized currency.
Here’s a breakdown of every Super Bowl LVI ad by Quarter, in chronological order.
First Quarter
The Lost City:
YouTube TV
More details here.
Toyota USA:
Squarespace:
T-Mobile:
Marvel’s Moon Night:
Rakuten:
E*Trade:
Bud Light NEXT:
DraftKings:
BMW USA:
Adam Project (Netflix):
Polestar (Volvo):
Avocados from Mexico:
Carvana:
Hologic:
Coinbase:
Telemundo:
Doritos:
Meta:
Nope:
Second Quarter
Michelob ULTRA:
Chevrolet:
Rocket Mortgage:
Disney+:
WeatherTech:
WWE:
T-Mobile:
Uber Eats:
Caesar’s Betting:
Gillette:
Ambulance:
TurboTax:
WallBox:
Turkish Airlines:
Michelob ULTRA Organic Seltzer:
Salesforce:
FTX Trading:
Amazon Prime (The Lord of the Rings):
Halftime
Chobani Oatmilk:
Hyundai:
Toyota:
NFL:
Crypto.com:
Verizon:
AAA:
Samuel Adams / Boston Dynamics:
Google Pixel:
Cue Health:
The Rings of Power:
Lay’s:
Pringles:
Bud Light Seltzer:
Kia:
General Motors:
eToro:
T-Mobile:
Wilson:
Hyundai Pt.2:
Amazon:
Inuit’s QuickBooks:
Booking.com:
Cutwater Spirits:
Vroom:
AMC+
Irish Spring:
Nissan:
Taco Bell:
Hellman’s:
Budweiser:
Greenlight:
The Endgame:
Limited Markets
Caesar’s Sportsbook:
McDonald’s
Skechers
Sam’s Club:
Liquid Death
Monday.com
Expedia:
ClickUp:
Stella Artois:
Michelob ULTRA Pure Gold:
Oikos Triple Zero:
Planters:
At&T Fiber:
Headspace:
Peacock:
Tonal:
Planet Fitness:
Busch Light:
