Target and Ulta Beauty unveiled the concept and look behind their “Ulta Beauty at Target” store-within-a-store partnership that will be rolling out through the end of the year.
The partnership is intended to meld Ulta’s beauty expertise with Target’s shopping experience. It will encompass more than 50 brands, including bareMinerals, Bumble and bumble, Clinique, Madison Reed and Ulta Beauty Collection, some of which are exclusive to Ulta Beauty and will now be found in Target stores.
The initial rollout will include more than 100 physical locations throughout the country and will eventually grow to encompass more than 800 stores. In those areas, which will be situated within Target’s existing beauty sections, Ulta Beauty-trained staff will assist customers with guiding product discovery and selection. The partnership will also be highlighted on Target’s website and app.
“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged,” said Kecia Steelman, chief operating officer, Ulta Beauty, in a statement.
Target has been a leader of the “store within a store” concept, creating dedicated areas within its retail spaces for companies such as Apple, Disney, CVS, and Starbucks.
