Burger King found a perfectly provocative way of dramatizing plans to remove artificial preservatives from the Whopper, turning mold into high art. (via The Drum)
Climate change denial as a brand safety issue? Sure, just ask L’Oreal, Uber and Samsung, who unknowingly aired ads around fake enviro-news videos. (via The Drum)
Gonna have to say no to Boneless Thugs-N-Harmony but here I am talking about it so maybe you’ve already won, Buffalo Wild Wings. (via Ad Age)
Coronavirus is terrifying from a health standpoint. It’s also decimating brands like Adidas (China business down 85%) and Apple (major iPhone impact). (via CNBC and Forbes)
Mercedes-Benz Canada: 88,000 pounds of ice create those cozy warm brand feels. (via Adweek)
Morgan Stanley will buy E-Trade for the chump-change amount of $13 billion. (via US News & World Report)
From “uplift and unite” to “better when we’re open:” Coca-Cola dipping one or two toes into social issues in Western Europe. (via Marketing Week)
Challenger mindset: CMO of digital commerce upstarts MATRIXX Software talks embracing uniqueness and clarifying messaging. (via Ad Age)
