- Frito-Lay chip brand Miss Vickie’s Kettle Cooked Potato Chips is launching an art contest inspired by the watercolor illustrations found on its packaging.
- The winning artwork will be featured on a billboard that will make an otherwise stressful experience, like traffic, a more enjoyable experience.
- The brand has brought in an unidentified mystery judge to evaluate the artwork. While the judge is still unidentified, the company assured their love for art and snacking makes them the perfect fit for the job.
The contest is timed to coincide with the brand’s national grocery and retail rollout to outlets including Amazon, Sam’s Club, Walmart, and Kroger. The “Stroke of Goodness” contest is inspired by the watercolor illustrations on the product’s packaging.
“Expanding Miss Vickie’s to grocery store shelves allows us to share our unique potato chips with even more consumers,” said Tina Mahal, senior vice president of brand marketing at Frito-Lay North America, in a statement. “The art on Miss Vickie’s packaging is reflective of our longstanding heritage, and we wanted to embrace that by inviting our fans to create original artwork to share with thousands of commuters.” Fans wishing to enter the contest can post their original artwork on Instagram with the hashtags #MissVickiesArt and #Contest and tag and follow @MissVickiesUS. Entries will be judged based on their connection to Miss Vickie’s brand aesthetic, creativity and originality.
