Kylie Cosmetics, Twinkies Cereal, T-Mobile and Hilton: Your Friday Brand Roundup

Happy Friday, marketing fiends. Lots to share this week: sweet cereals and sweet brand acquisitions, legacy brands feeling fresh and people getting angry for a good cause. Read on to see who made the brand news that mattered.

Happy Friday, marketing fiends. Lots to share this week: sweet cereals and sweet brand acquisitions, legacy brands feeling fresh and people getting angry for a good cause. Read on to see who made the brand news that mattered.

Brands in the News

  • Kylie Jenner has sold 51% of her Kylie Cosmetics brand to Coty for a cool $600 million. Which is more than that guy on “Shark Tank” got for his home-baked doggie treat company. (via CNBC)
  • This new Twinkies Cereal will look great on your shelf, right next to the Honey Bun and Hostess Donettes cereals. Erp. (via Adweek)
  • Rabble-rousing T-Mobile CEO John Legere will step down in April and the world of promoted tweets will never be the same. (via CNN)
  • I’m 53 and tired as hell. But Hilton is 100 and feeling fresh. Damn you, Hilton. (via Adweek)
  • But where will we go for our instant gratification? Instagram has begun hiding likes. (via The Guardian)
  • Attention adorable high school volleyball players: TikTok may be getting into music streaming. (via CNN)
  • The board at HP unanimously rejected a takeover bid from Xerox. (via CNN)
  • GET ANGRY (for a good cause)! Rovio–the makers of Angry Birds–is letting us unleash as much mock anger as we can to benefit UNICEF. (via Mashable)
  • Cannabis marketing is going through growing pains. Before we quip immaturely about how to ease those pains, go read this interview with the CMO of Old Pal Cannabis. (via Forbes)
  • Those now-famous Popeyes chicken sandwiches are back and a Michigan medical marijuana dispensary is giving them away for free. Promise that’s our last weed-related blurb for the week. (via Detroit Free Press)
  • Pretty sure this is what they call 1st-world problems: with Hollister and other brands, it’s hard these days to tell the models from the influencers. (via The Drum)
  • Vrbo underwent a rebranding earlier this year. So how’s it going? The company’s VP for Global Brand Marketing dishes. (via PhocusWire)

The Craft of Marketing

  • How can your brand break through all that holiday noise? Some ideas here. (via Forbes)
  • Do brands that do participation marketing get a trophy at the end of the season, uh, campaign? (via Adweek)
  • Not every marketing campaign hits the mark: here are five misfires, according to Marketing Dive. #TheirWordsNotOurs (via Marketing Dive)
  • Bold prediction in this article saying authenticity will rule fast food marketing in 2020. Bold prediction from us: overuse of the word “authenticity” will also continue to rule. (via QSR Web)

That’s it for this week–our best to you.

Send your brand news to us anytime care of Gavin O’Hara.

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