Krispy Kreme is turning 85 and to celebrate the brand is giving away 8500 free glazed dozens.
“We want as many people as possible to celebrate Krispy Kreme’s birthday, so our strategy is simple: make it easier than ever to enjoy and share Krispy Kreme doughnuts,” said Dave Skena, Global Chief Brand Officer of Krispy Kreme. “By offering a dozen of our iconic Original Glazed doughnuts for just 85 cents and giving away a year of free doughnuts to 8,500 guests, we’re ensuring that everyone can be part of the celebration.”
Krispy Kreme was founded by Vernon Rudolph in 1937, who got his start selling doughnuts to grocery stores and then to consumers on the streets. Since then, the company has expanded to 1,400 stores globally.
“We’re excited to celebrate with everyone, especially Krispy Kreme fans. Over 85 years we’ve appealed to several generations from all walks of life,” said Skena. “This special doughnut giveaway is to celebrate them and to thank them. 85 years in business is a big accomplishment and giving away 8,500 years of doughnuts is a big way to celebrate! Birthdays are best when they come with surprises, and we’re surprising 8,500 of guests with a free year of Krispy Kreme doughnuts.”
From Monday July 11 until Thursday July 14, participating Krispy Kreme stores will randomly offer customers a Krispy Kreme 85birthday card worth free original glazed doughnuts for a year – one dozen per month through June 2023.
In addition to the birthday card giveaway, on Friday, July 15, Krispy Kreme is offering glazed dozens for 85 cents with the purchase of any regular dozen.
Krispy Kreme’s marketing strategy is built on offering new product innovations and special deals. The brand is also currently running its “Sweet New Deal” for America deal which offers customers a free Original Glazed doughnut at all shops with a Hot Light through Labor Day. The brand is also running its Beat the Pump promotion – setting the price for a dozen Original Glazed doughnuts on the national average price of a gallon of regular gasoline.
