Social media management platform Hootsuite has tapped former Meta, PayPal and Visa exec Elina Vilk as chief marketing officer. By hiring Vilk, the company’s executive leadership team will be made up of 75% women.
In her new role, she will focus on building relationships and driving revenue. She will report to Hootsuite CEO Irina Novoselsky.
Elina joins Hootsuite most from WooCommerce where she was global CMO. Prior to WooCommerce, Elina has led global marketing teams at Meta, PayPal, eBay and Visa.
“The future of marketing is relationships – and in our increasingly digital world, where better to forge those relationships than on social,” stated Vilk. “I’m truly invigorated to be joining Hootsuite at this unique time when the true value of social for businesses and brands has only just started to be realized. I look forward to driving even more value and strengthening those relationships for and with our customers.”
