Guinness celebrates a month of Sundays - Brand Innovators

Guinness celebrates a month of Sundays

  • In the run-up to St. Patrick’s Day, Guinness is celebrating weekly with a new “Lucky Sundays” program that promises to make every weekend feel like the Irish holiday. 
  • As part of the program, the beer brewery has partnered with alcoholic ice cream maker Tipsy Scoop to create a limited edition flavor that will enable consumers to make Lucky Sundaes of the ice cream variety. The flavor will be available at Tipsy Scoop’s locations nationwide and through 
  • The program will also feature events featuring sports celebrities in cities around the country. Joe Montana and Joe Burrow, who have appeared in Guinness commercials together, turned out for Guinness Gives Back service events in Baltimore and Cincinnati, respectively.Upcoming events will include “Lucky Sundays” brunches featuring noted chefs Dennis Prescott and Kwame Onwuachi, in Charlston,, S.C., and Brooklyn, N.Y., respectively. 

St. Patrick’s Day 2024 falls on a Sunday, and while that might not be the most conducive day for people to go out and hit the bars, it doesn’t mean the celebrations can’t happen. 

“Guinness first unveiled its iconic tagline ‘It’s A Lovely Day for a Guinness’ to the world in 1954 and in the years since we’ve consistently proved this declaration to be true,” said Joyce He, Guinness brand director, in a statement. “This St. Patrick’s Day is no different and we’re inviting everyone to join us at home, in the pub and elsewhere. Because that’s what it’s all about – bringing friends, families, and communities together, no matter how they choose to celebrate and enjoy a pint or two along the way. The truth is any day can be a lovely day for a Guinness, but if you ask us, St. Patrick’s Day is the most magical time of year.”

In addition to the Guinness Gives Back and Lucky Sunday Brunch events, Guinness will be hosting activations across the country. (A full directory can be found at Additionally, Guinness will be the official sponsor of the annual dyeing of the Chicago River and the city’s St. Patrick’s Day Parade and featuring brunch recipes at Guinness Open Gate Breweries in Baltimore and Chicago. 

The brand has also created an augmented reality lens that will enable consumers to bring Guinness every place they choose to celebrate. Guinness will also host weekly Lucky Sunday giveaways via its social networks.