Activewear Rumbles & Other Tales: Your Friday Brand Roundup

New Year, same old Friday Brand Roundup. We’re back with our usual level of snark, cutting through the noise to the best brand news of the week so you don’t have to. Enjoy!

New Year, same old Friday Brand Roundup. We’re back with our usual level of snark, cutting through the noise to the best brand news of the week so you don’t have to. Enjoy!

Brands in the News

RUMBLE! Target just challenged Nike and Under Armour to a billion dollars worth of activewear fisticuffs and we are here for it. (via Yahoo Finance)

Is Casper Sleep a mattress company or a marketing company? Some otherwise soporific SEC filings leave you wondering. (via Yahoo Finance)

Happy Veganuary from KFC and McDonald’s. (via The Drum)

The massive clustercuss that is CES provided a platform for brands like Mastercard to leave an early mark on 2020. (via The Drum)

P&G kicked off the year by acquiring women’s DTC shaving brand Billie. (via Adweek)

After Panera dropped French Onion Soup from its menu, Twitter hate ensued. (Doesn’t it always.) So the brand hired Phyllis from “The Office” to read some of the mean tweets they got. Oh, they also brought back the dang soup. (via The Drum)

The CEO of Starz has a novel solution to streaming service rivals: work with them! (via Adweek)

Taco Bell’s former Chief Brand Officer has joined home improvement giant Lowe’s Companies as their new Chief Brand & Marketing Officer. (via Forbes)

The Craft of Marketing

It’s never too early in the year for TRENDS TRENDS TRENDS. (via Adweek)

Oh, and also TRENDS! Decent CMO roundtable here. (via Chief Marketer)

Algorithm hackers? Real talk on how personalization strategies can backfire. This article is geared toward financial marketers but might be good fodder for those of you in other industries. (via The Financial Brand)

That’s it for this week–time to get back to our post-holiday blues.

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