The VCR made its bow in 1970 while 8-track tapes dazzled attendees in 1971. The Laserdisc Player came along in 1974. The first tank-like Camcorder arrived in 1981, same as the soon-to-be-ubiquitous CD player. DVD players showed up in 1996, HDTV in 1998.
Along the way, brands were made and broken by the products they unveiled here. Momentum surged, fortunes shifted. No wonder Brand Innovators made it a tradition starting in the 2010s to activate our events against this dramatic backdrop during a week in Las Vegas that is colossal even by the standards of this outsized city.
(By the way, that original CES in 1967 featured 14 exhibiting companies in 100,000 square feet of space. This year’s will see 4,400 exhibitors vying for attention over nearly 3 million square feet.)
CES 1982 (Photo: courtesy Consumer Technology Association)
Just as tech devotees will be here this week speculating on what’s next in tech, the most forward-thinking minds in marketing will assemble on the Brand Innovators stage. Which is to say, if you want to begin the year pondering the complicated and thrilling future of marketing, you’ve come to the right place: we’ll have three jam-packed days of keynotes, fireside chats and panel discussions.
Dozens of senior brand marketers from Fortune 500 companies will give their insights on the most pressing topics facing digital marketers: video, brands as publishers, using data to drive impact, the future of media, personalization, e-commerce, marketing to Gen Z and much more.
Welcome to Brand Innovators at CES. This is going to be a blast.
