Fall 2023 Brand Innovators Media Innovation Summit hosted by GroupM

Presented by

November 29, 2023

Wednesday

,

November

29 -

Thursday

,

November

30

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 | Wednesday, November 29

8:30 AM

Breakfast

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Robert Wheeler, Chief Marketing Officer, GroupM North America

Emcee

Nicole Muscatello, VP of Sales, Undertone

9:15 AM

Redefining Reach: Tactics and Trends in Modern Consumer Engagement

Jess Burns, Vice President, Global Consumer Engagement - Clinique, The Estée Lauder Companies

Moderated by: Maggie Stockdale, Global Enterprise Sales Director, DoubleVerify

9:45 AM

Fireside Chat

Therran Oliphant, Head of Data & Technology, EssenceMediacom

Moderated by: Laura Cook, Director of Agency Development, Claravine

10:15 AM

How Gen Z is Driving a Community-First Era of Commerce

Janet Levine, Executive Director, Mindshare

Shaina Zafar, Co-founder, Chief Marketing Officer, & Keynote Speaker, JUV Consulting

Moderated by: Arielle Russo, Senior Director, Content & Community, Head of Center of Excellence, Brand Innovators

10:45 AM

Networking Break

11:15 AM

Media & Innovation: 2024 Outlook Panel

Lauren Jennings, Director, Media, Luxottica

Patrick Teske, Director, Global Media Operations, Diageo

Moderated by: David Kahn, Vice President, National Client Solutions Team Leader, Clear Channel Outdoor

11:45 AM

Crafting the Future: Building the Marketing Org and Planning as a Modern Brand

Matthew Fantazier, Head of Integrated Media, Kenvue

Moderated by: Ravi Patel, Director, Marketing Transformation, PwC

12:15 PM

2024 Media Horizons: Innovations for Year Ahead

Justin Cosgrove, Regional Vice President, SmartMedia Technologies

Jeffrey Rich, Head of Strategic Partnerships, Ex.co

Moderated by: Jocelin Schultz, Director, Head of Media & Digital Capabilities, Kenvue

12:45 PM

Lunch

1:40 PM

Emcee

Eric Silvera, Sales Director, MobileFuse

1:45 PM

Mastering the Marketing Matrix: A Guide to Brand Safety, In-Housing, Martech, Adtech, and the Art of Brand-Performance

Mike Venables, Managing Director, Head of Media, US Brand Advertising & Experiential Marketing, Citi

Moderated by: Cody Hanlon, Sales Director, Videoamp

2:15 PM

Streaming, CTV, & OTT: Exploring the Latest Trends and Opportunities

Kalli Chapman, VP, Head of Paid Media, Prudential

Moderated by: Derek Herrling, Director East Coast Sales, Zynga

2:45 PM

Future of Media and Emerging Technologies Reverse Panel

Kenley Bradstreet, Head of Brand Partnerships, Quizlet

Manu Singh, SVP Insights/Analytics & Sales Data Strategy, NCM

Julienne Thompson Biglin, Sr. Director, AdTech Partnerships, Crisp

Moderated by: Alicia Criner, Global Head of Digital, Galderma

3:15 PM

Networking Break

3:30 PM

Performance Marketing: What’s Next?

JiYoung Kim, President, North America, GroupM Nexus

Moderated by: Mike Dupree, CRO, Teads

4:00 PM

The Convergence of Brand Marketing and Performance Marketing

Cathy Chen, Vice President, Growth Marketing & Strategy, Saks Fifth Avenue

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG & Pharma, inMobi

4:30 PM

Content and Context: Why Environments Matter

Matt Sweeney, Chief Investment Officer, GroupM

Moderated by: Mike Dupree, CRO, Teads

5:00 PM

Wrap

Day 2 | Thursday, November 30

8:30 AM

Breakfast

9:30 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Emcee

Lance Wolder, Head of Client Strategy & Marketing, PadSquad

9:45 AM

Are B2B Marketing Playbooks Due for a Rewrite?

Toni Clayton-Hine, Chief Marketing Officer, EY Americas

Tonya Foucault, Senior Director, Enterprise Marketing, Ecolab

Kristin Gower, Global President, B2B, EssenceMediacom

Moderated by: Tricia Allen, VP, Business Development, Reticle

10:15 AM

Partnering to Win - Setting Up a Results-Based Partnership in Media

Kim Aguilo, Senior Director, Media Strategy & Planning, ESPN

Moderated by: Harry Markuse, Sr. Director of Sales, PadSquad

10:45 AM

Networking Break

11:15 AM

Tuning In: Crafting Content and CTV Strategies that Resonate

Adam Arnegger, Executive Investment Director, Wavemaker

Tom McKenna, SVP of Global Media and Marketing Ops, Audible

Moderated by: Scott Shulman, VP, Client Development, Basis Technologies

11:45 AM

Inclusivity in Marketing & Media: Authentically Connecting with Your Consumers

D.J. Vaughn, Director of Multicultural Media Partnerships, Walmart

Moderated by: Steve DeMain, EVP, Streaming Sales, Locality

12:15 PM

Mastering the Consumer Journey

Emily Silvera, VP, Global Media, Luxottica

Moderated by: Allison Clarke, Head of General Market Advertising, VIZIO

12:45 PM

Lunch

1:40 PM

Emcee

John Piccone, Regional President, Americas, Adform

1:45 PM

Martech & Adtech Powering Media Investment

Chris Hawk, Director, Media Strategy & Investment Performance, Papa Johns

Moderated by: Brian Atheras, Senior Sales Manager, QSR, Samsung Ads

2:15 PM

Engaging Authentically: Representation and Inclusion within Marketing and Media

Tania Keenan, Executive Director, Head of Product / Customer Marketing- Amazon Credit Card, JPMorgan Chase & Co.

Moderated by: Caley Lewis, VP, Sales, Yieldmo

2:45 PM

Audience Driven Content Marketing & How To Drive Impact

Jenn Eldin, SVP, Content Marketing Executive, Bank of America

Moderated by: James Kiernan, VP Head Of Industry, Agency, PMC

3:15 PM

Networking Break

3:30 PM

Why Attention Will Matter More than Ever in 2024

Johanna Wahlroos, VP, Global Client Strategy, DoubleVerify

3:45 PM

Addressing Top Measurement Challenges Through the Eyes of a Marketer

Andrew Eis, Head of Global Tequila Marketing & International Development, Beam Suntory

Moderated by: Daniel Slotwiner, SVP, Attention, DoubleVerify

4:15 PM

Mastering the Art of Attention

Soumitra Borthakur, Assistant Vice President, Marketing Analytics, Travelers

Brandon Goodman, Director of Media and Digital Transformation, Materne North America - GoGo squeeZ

Michelle Nagelberg, Group Director, Business Intelligence & Analytics, Mindshare

Moderated by: Sanjana Palepu, Sr. Product Marketing Manager, DoubleVerify

5:00 PM

Wrap

AGENDA

Day 1 | Wednesday, November 29

8:30 AM

Breakfast

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

David Teicher, Chief Content Officer, Brand Innovators

Robert Wheeler, Chief Marketing Officer, GroupM North America

Emcee

Nicole Muscatello, VP of Sales, Undertone

9:15 AM

Redefining Reach: Tactics and Trends in Modern Consumer Engagement

Jess Burns, Vice President, Global Consumer Engagement - Clinique, The Estée Lauder Companies

Moderated by: Maggie Stockdale, Global Enterprise Sales Director, DoubleVerify

9:45 AM

Fireside Chat

Therran Oliphant, Head of Data & Technology, EssenceMediacom

Moderated by: Laura Cook, Director of Agency Development, Claravine

10:15 AM

How Gen Z is Driving a Community-First Era of Commerce

Janet Levine, Executive Director, Mindshare

Shaina Zafar, Co-founder, Chief Marketing Officer, & Keynote Speaker, JUV Consulting

Moderated by: Arielle Russo, Senior Director, Content & Community, Head of Center of Excellence, Brand Innovators

10:45 AM

Networking Break

11:15 AM

Media & Innovation: 2024 Outlook Panel

Lauren Jennings, Director, Media, Luxottica

Patrick Teske, Director, Global Media Operations, Diageo

Moderated by: David Kahn, Vice President, National Client Solutions Team Leader, Clear Channel Outdoor

11:45 AM

Crafting the Future: Building the Marketing Org and Planning as a Modern Brand

Matthew Fantazier, Head of Integrated Media, Kenvue

Moderated by: Ravi Patel, Director, Marketing Transformation, PwC

12:15 PM

2024 Media Horizons: Innovations for Year Ahead

Justin Cosgrove, Regional Vice President, SmartMedia Technologies

Jeffrey Rich, Head of Strategic Partnerships, Ex.co

Moderated by: Jocelin Schultz, Director, Head of Media & Digital Capabilities, Kenvue

12:45 PM

Lunch

1:40 PM

Emcee

Eric Silvera, Sales Director, MobileFuse

1:45 PM

Mastering the Marketing Matrix: A Guide to Brand Safety, In-Housing, Martech, Adtech, and the Art of Brand-Performance

Mike Venables, Managing Director, Head of Media, US Brand Advertising & Experiential Marketing, Citi

Moderated by: Cody Hanlon, Sales Director, Videoamp

2:15 PM

Streaming, CTV, & OTT: Exploring the Latest Trends and Opportunities

Kalli Chapman, VP, Head of Paid Media, Prudential

Moderated by: Derek Herrling, Director East Coast Sales, Zynga

2:45 PM

Future of Media and Emerging Technologies Reverse Panel

Kenley Bradstreet, Head of Brand Partnerships, Quizlet

Manu Singh, SVP Insights/Analytics & Sales Data Strategy, NCM

Julienne Thompson Biglin, Sr. Director, AdTech Partnerships, Crisp

Moderated by: Alicia Criner, Global Head of Digital, Galderma

3:15 PM

Networking Break

3:30 PM

Performance Marketing: What’s Next?

JiYoung Kim, President, North America, GroupM Nexus

Moderated by: Mike Dupree, CRO, Teads

4:00 PM

The Convergence of Brand Marketing and Performance Marketing

Cathy Chen, Vice President, Growth Marketing & Strategy, Saks Fifth Avenue

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG & Pharma, inMobi

4:30 PM

Content and Context: Why Environments Matter

Matt Sweeney, Chief Investment Officer, GroupM

Moderated by: Mike Dupree, CRO, Teads

5:00 PM

Wrap

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

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175 Greenwich St,

New York, NY 10007

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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