Marketing Leadership Summit New York: October 2023

Presented by

October 16, 2023

Monday

,

October

16 -

Thursday

,

October

19

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 | Monday, October 16

9:00 AM

Opening Remarks

9:30 AM

Fireside Chat

Maggie Schmerin, Chief Advertising Officer, United Airlines

Moderated by: John Piccone, Regional President, Americas, Adform

10:00 AM

Fireside Chat

Diana Frost, Chief Growth Officer, North America, Kraft Heinz

Moderated by: Jason Poinsette, US Head of Food & Beverage, Snap

10:30 AM

Fireside Chat

Kristin McHugh, SVP Marketing & Creative, Verizon

Moderated by: Martha C. Riley, Sr. Vice President, Agency Head, Paramount Advertising

11:00 AM

Networking Break

11:15 AM

Fireside Chat

Andrea Zaretsky, Chief Marketing Officer, E*Trade & Morgan Stanley Wealth Management

Moderated by: Jonathan Gordon, Partner, McKinsey & Co

12:45 PM

Lunch

1:45 PM

Fireside Chat

Leslie Miller, Chief Digital Officer & Chief Communication Officer, Ice Cream & Nutrition, Unilever

Moderated by: Nicole Silver, SVP, Marketing, Volta Charging

2:15 PM

Fireside Chat

Charisse Hughes, SVP, Chief Growth Officer, Kellogg

Moderated by: Melissa Poulos, Managing Director, Sales, Google

2:45 PM

Fireside Chat

Jenna Lebel, Chief Marketing Officer, Liberty Mutual

Moderated by: Joe Kotz, VP Solutions Specialist, Videoamp

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Claudine Patel, Chief Marketing Officer, Sanofi

Moderated by: Sarah Dale, Chief Revenue Officer, Nativo

4:00 PM

Fireside Chat

Jim Mollica, Chief Marketing Officer, Bose

Moderated by: Erwin Castellanos, GM, Ad Cloud, Adobe Advertising

4:30 PM

Tactics, Trends, and Technologies Powering The Future of Marketing

Alison Herzog, Head of Global Corporate Marketing, Visa

Day 2 | Tuesday, October 17

9:00 AM

Opening Remarks

9:30 AM

Empowering Latina Women in Marketing

Carla Eboli, EVP, Multicultural & Diversity, Equity, and Inclusion, Energy BBDO

Cristina Evans, Vice President, Paramount Brand Studio

Moderated by: Renata Ferraiolo, Chief Marketing Officer & Founding Member, Good Latinas for Good

10:00 AM

Keynote: Power of the Micro Influencer

Alyson Griffin, Head of Marketing, State Farm

10:15 AM

Fireside Chat: Power of the Micro Influencer

Alyson Griffin, Head of Marketing, State Farm

Moderated by: Kimberly Jones, President & CEO, Butler/Till

11:05 AM

Networking Break

11:20 AM

Fireside Chat

Allegra Krishnan, Chief Loyalty & Engagement Officer, McDonald's

Moderated by: Katelyn Kroneman, US Head of Auto, Restaurant and Travel, Snap

12:15 PM

Developing a Successful Mentor/Mentee Relationship

Liz Crisafi, Global VP, Integrated Marketing, IHG Hotels and Resorts

Marissa Solis, SVP Global Brand & Consumer Marketing, The National Football League (NFL)

12:45 PM

Lunch

1:45 PM

Fireside Chat

Alice Milligan, Chief Marketing Officer, Morgan Stanley

Moderated by: Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media

2:45 PM

Fireside Chat

Carly Carson, Head of Integrated Media, PMG

Moderated by: Allegra Krishnan, Chief Loyalty & Engagement Officer, McDonald's

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Marisa Thalberg, Chief Marketing & Communications Officer, Seaworld Parks & Entertainment

4:00 PM

Fireside Chat

Linda Lee, Chief Marketing Officer, Campbell’s Soup Company

Moderated by: Gabrielle Heyman, Head of Global Brand Partnerships, Zynga

4:30 PM

Women in Marketing Leadership Forum

Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media

Leslie Miller, Chief Digital Officer & Chief Communication Officer, Ice Cream & Nutrition, Unilever

Claudine Patel, Chief Marketing Officer, Sanofi

Michelle Wong, Chief Marketing Officer, Sprinkles

Moderated by: Lorianne Lacey Cunha, Senior Client Partner, IZEA

5:00 PM

Wrap

Day 3 | Wednesday, October 18

9:00 AM

Opening Remarks

9:20 AM

Leadership Forum: Sustainability

Ty Montague, Co-Founder and Chief Purpose Officer, co:collective

Jessica Padula, VP Marketing & Head of Sustainability, Nespresso

9:50 AM

Fireside Chat

Cheryl Gresham, Chief Marketing Officer, VP Marketing, Verizon Value

Moderated by: Katie McAdams, Chief Marketing Officer, Basis Technologies

10:40 AM

Panel

Glenn Pape, Senior Director, Brand Partnerships, VIZIO

Lance Wolder, Head of Client Strategy & Marketing, PadSquad

Moderated by: Travis Freeman, SVP Demand Generation, Chief Media Officer, Inspire Brands

11:10 AM

Networking Break

11:20 AM

Fireside Chat

Alicia Tillman, Chief Marketing Officer, Delta

Moderated by: Ray Erickson, Head of Industry, Travel, Samsung Ads

11:50 AM

Panel

Alison Ciccione, Director of US Media, McDonald's

Albert Thompson, Managing Director, Digital, Walton Isaacson

Moderated by: Zulema Baez, Vice President, Strategic Accounts and Political Sales, Adsmovil

12:20 PM

Fireside Chat

Travis Freeman, SVP Demand Generation, Chief Media Officer, Inspire Brands

Moderated by: Ariff Quli, RVP Enterprise Sales, Yelp

12:45 PM

Lunch

1:45 PM

Pep+ and PepsiCo's Sustainability & Purpose-Driven Initiatives

Mustafa Shamseldin, Category Growth Officer & Chief Marketing Officer - International Foods, Pepsico

2:15 PM

Leadership Forum: Sustainability

Liz Crisafi, Global VP, Integrated Marketing, IHG Hotels and Resorts

Moderated by: Steve Murtos, SVP of Brand Partnerships, iSpot TV

‍

3:15 PM

Networking Break

3:45 PM

Fireside Chat

Sabrina Callahan, Vice President, eCommerce, Sam’s Club

4:15 PM

C-Suite & Marketing Leadership Forum: 2024 Outlook

Erin Levzow, Chief Marketing Officer, Museum of Ice Cream

Heather Malenshek, SVP & Chief Marketing Officer, Land O’Lakes

Anson Sowby, CEO, Battery

Moderated by: Joelle Finnegan, Sales Director, GroundTruth

Day 4 | Thursday, October 19

9:00 AM

Opening Remarks

9:15 AM

Opening Keynote

9:35 AM

Fireside Chat

Diana Haussling, SVP and General Manager of Consumer Experience & Growth, Colgate-Palmolive

10:05 AM

Fireside Chat

Kyndra Russell, SVP Marketing, Starbucks

Ranae Heuer, CEO, Big Spaceship

11:00 AM

Networking Break

11:5 AM

Panel

Mallika Dattatreya, Director Partnerships, Paramount+

Michelle Garcia, SVP of Partnerships and Life Cycle Marketing, Paramount+

Haley Mandel, Director of Media Planning, Paramount+

Moderated by: David Hardin, Sr. Manager, Ad Sales, Roku

11:45 AM

Fireside Chat

Fernando Machado, Chief Marketing Officer, NotCo

12:45 PM

Lunch

3:15 PM

Wrap

AGENDA

Day 1 | Monday, October 16

9:00 AM

Opening Remarks

9:30 AM

Fireside Chat

Maggie Schmerin, Chief Advertising Officer, United Airlines

Moderated by: John Piccone, Regional President, Americas, Adform

10:00 AM

Fireside Chat

Diana Frost, Chief Growth Officer, North America, Kraft Heinz

Moderated by: Jason Poinsette, US Head of Food & Beverage, Snap

10:30 AM

Fireside Chat

Kristin McHugh, SVP Marketing & Creative, Verizon

Moderated by: Martha C. Riley, Sr. Vice President, Agency Head, Paramount Advertising

11:00 AM

Networking Break

11:15 AM

Fireside Chat

Andrea Zaretsky, Chief Marketing Officer, E*Trade & Morgan Stanley Wealth Management

Moderated by: Jonathan Gordon, Partner, McKinsey & Co

12:45 PM

Lunch

1:45 PM

Fireside Chat

Leslie Miller, Chief Digital Officer & Chief Communication Officer, Ice Cream & Nutrition, Unilever

Moderated by: Nicole Silver, SVP, Marketing, Volta Charging

2:15 PM

Fireside Chat

Charisse Hughes, SVP, Chief Growth Officer, Kellogg

Moderated by: Melissa Poulos, Managing Director, Sales, Google

2:45 PM

Fireside Chat

Jenna Lebel, Chief Marketing Officer, Liberty Mutual

Moderated by: Joe Kotz, VP Solutions Specialist, Videoamp

3:15 PM

Networking Break

3:30 PM

Fireside Chat

Claudine Patel, Chief Marketing Officer, Sanofi

Moderated by: Sarah Dale, Chief Revenue Officer, Nativo

4:00 PM

Fireside Chat

Jim Mollica, Chief Marketing Officer, Bose

Moderated by: Erwin Castellanos, GM, Ad Cloud, Adobe Advertising

4:30 PM

Tactics, Trends, and Technologies Powering The Future of Marketing

Alison Herzog, Head of Global Corporate Marketing, Visa

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

Venue

‍

Address:

Paramount HQ

1515 Broadway

New York, NY 10003

IBM Croissants & Conversations

REGISTER

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.

Oops! Something went wrong while submitting the form.

REGISTER

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
‍
Offer available while supplies last!

ADDRESS

ADDRESS Line 2

CITY

STATE/PROVINCE/REGION

Zip Code

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.

Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.
Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
‍
Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.