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Engineering Brand Love Summit Hosted by Shipyard

Presented by
Presented by

August 24, 2023

Thursday

,

August

24

-

Friday

,

August

25

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
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Featured Speakers:

  • Hollie Amato, Executive Director, Channel Marketing, JPMorgan Chase
  • Cliff Chenfeld, Owner, Razor & Tie
  • Kelsea Cozad, Social Media Manager, Sleep in Heavenly Peace
  • Andy DeVito, Director, Creative & Branding, The Ohio State University Department of Athletics
  • Adam Ferguson, Chief Brand Officer, Huntington Bank
  • Nicole Fraley, VP of Brand & Growth Marketing, Soft Surroundings
  • Tony Fung, Director of Shopper Marketing & eCommerce, Bob Evans Farms Inc.
  • Traci Graziani, Vice President Marketing & Brand Partnerships, Francescas
  • Amanda Hromco, CRM Strategy Leader, Ford Motor Company
  • Tom Krouse, Chief Executive Officer, Donatos Pizza
  • Linda Lollo, Global External Digital Communications Manager, The Goodyear Tire & Rubber Company
  • Ryan Morgan, Head of Brand Strategy, Jeni's Splendid Ice Cream
  • Lance Porigow, EVP Growth, The Shipyard
  • Jamie Richardson, VP of Marketing, White Castle
  • Ryan Sanecki, Sr. Manager, Digital Marketing, BIBIBOP Asian Grill
  • Barbara Shipley, Senior Vice President, Brand Integration, AARP
  • Dave Sonderman, Chief Creative Officer, The Shipyard
  • Carl Stealey, President of Retail Business, T. Marzetti Company
  • Bryan Waddell, Senior Brand Manager, Hot Pockets, Nestlé
  • Patti Ziegler, Chief Marketing Officer, Scotts Miracle Gro

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Thursday, August 24

12:00 PM

Registration and Lunch

1:15 PM

Opening Remarks

Rick Milenthal, Chief Executive Officer, The Shipyard

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

1:30 PM

Keynote: Can Love Be Engineered? Breaking Down the Stages of Brand Love

Lance Porigow, EVP Growth, The Shipyard

Activity: Brand Love Meter Poll

2:00 PM

Fireside Chat

Amanda Hromco, CRM Strategy Leader, Ford Motor Company

Moderated by: Kari King, Senior Vice President, Midwest, Teads

2:30 PM

Views from the C-Suite: How a Chief Executive Assesses Marketing

Tom Krouse, Chief Executive Officer, Donatos Pizza

Moderated by: Rick Milenthal, Chief Executive Officer, The Shipyard

3:00 PM

Networking Break

3:15 PM

The Importance of Building Customer Relationships in Driving Brand Love

Kelsea Cozad, Social Media Manager, Sleep in Heavenly Peace

Tony Fung, Director of Shopper Marketing & eCommerce, Bob Evans Farms Inc.

Linda Lollo, Global External Digital Communications Manager, The Goodyear Tire & Rubber Company

Ryan Sanecki, Sr. Manager, Digital Marketing, BIBIBOP Asian Grill

Moderated by: Jason Smith, Sales Director, Brand Solutions, TeamSnap

4:00 PM

Keynote

Patti Ziegler, Chief Marketing Officer, Scotts Miracle Gro

4:15 PM

Fireside Chat

Patti Ziegler, Chief Marketing Officer, Scotts Miracle Gro

Moderated by: Jes Jenzen, Digital Sales Director, Teads

4:45 PM

Keynote: Measuring Brand Love in a Modern World
                 Putting Your Love to the Test

Mandi Cohen, Strategy Director, The Shipyard

Blake Williams, Director of Data Strategy, The Shipyard

5:00 PM

Brand Innovators Cocktail Hour, hosted by The Shipyard

Day 2 - Friday, August 25

8:30 AM

Registration and Breakfast

9:00 AM

Opening Remarks

Rick Milenthal, Chief Executive Officer, The Shipyard

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:15 AM

Keynote: Uncovering the Secrets to Building a Cult Brand

Dave Sonderman, Chief Creative Officer, The Shipyard

9:30 AM

Panel: Uncovering the Secrets to Building a Cult Brand

Andy DeVito, Director of Creative & Branding, Ohio State University Department of Athletics

Ryan Morgan, Head of Brand Strategy, Jeni's Splendid Ice Cream

Bryan Waddell, Senior Brand Manager, Hot Pockets, Nestlé

Moderated by: Dave Sonderman, Chief Creative Officer, The Shipyard

10:15 AM

The Enduring Brand Promise Behind “On Your Side"

Mike Boyd, SVP, Marketing Content & Delivery, Nationwide

Moderated by: Jason Smith, Sales Director, Brand Solutions, TeamSnap

10:45 AM

Networking Break

11:00 AM

Can You Build Brand Love in a Commoditized Category?

Adam Ferguson, Chief Brand Officer, Huntington Bank

Moderated by: Lee Lawrence, Senior Client Lead, Basis Technologies

11:30 AM

Building Lasting Love and Brand Partnerships

Traci Graziani, Vice President Marketing & Brand Partnerships, Francesca's

Moderated by: Gina Cavallo, Chief Revenue Officer, Audigent

12:00 PM

Lunch

1:00 PM

Fireside Chat

Jamie Richardson, VP of Marketing, White Castle

Moderated by: Brad Brief, Client Lead, Basis Technologies

1:30 PM

Keynote

Carl Stealey, President of Retail Business, T. Marzetti Company

1:45 PM

Continuous Reinvention Towards Engineering Brand Love

Carl Stealey, President of Retail Business, T. Marzetti Company

Moderated by: David Hogrefe, Group Account Director, The Shipyard & Mark Hillman, Executive Creative Director, The Shipyard

2:15 PM

Networking Break

2:30 PM

Brand Love Amplified: Innovations and Best Practices in Channel Marketing

Hollie Amato, Executive Director, Channel Marketing, JPMorgan Chase

Moderated by: Nick Ruppel, Senior Brand Partner, Newsbreak

3:00 PM

Loyalty Across Generations: Creating Emotional Connections with the AARP Brand

Barbara Shipley, SVP of Marketing, AARP

Moderated by: Lauren Arnold, Vice President, Group Account Director, The Shipyard

3:30 PM

Fireside Chat

Nicole Fraley, VP of Brand & Growth Marketing, Soft Surroundings

Moderated by: Joe Hall, Co-Founder & CPO, Spaceback

4:00 PM

Tuned In: The State of The Music Industry Today & How it Impacts Marketing Decisions

Cliff Chenfeld, Owner, Razor & Tie

Moderated by Rick Milenthal, Chief Executive Officer, The Shipyard

4:30 PM

Wrap

AGENDA

Day 1 - Thursday, August 24

12:00 PM

Registration and Lunch

1:15 PM

Opening Remarks

Rick Milenthal, Chief Executive Officer, The Shipyard

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

1:30 PM

Keynote: Can Love Be Engineered? Breaking Down the Stages of Brand Love

Lance Porigow, EVP Growth, The Shipyard

Activity: Brand Love Meter Poll

2:00 PM

Fireside Chat

Amanda Hromco, CRM Strategy Leader, Ford Motor Company

Moderated by: Kari King, Senior Vice President, Midwest, Teads

2:30 PM

Views from the C-Suite: How a Chief Executive Assesses Marketing

Tom Krouse, Chief Executive Officer, Donatos Pizza

Moderated by: Rick Milenthal, Chief Executive Officer, The Shipyard

3:00 PM

Networking Break

3:15 PM

The Importance of Building Customer Relationships in Driving Brand Love

Kelsea Cozad, Social Media Manager, Sleep in Heavenly Peace

Tony Fung, Director of Shopper Marketing & eCommerce, Bob Evans Farms Inc.

Linda Lollo, Global External Digital Communications Manager, The Goodyear Tire & Rubber Company

Ryan Sanecki, Sr. Manager, Digital Marketing, BIBIBOP Asian Grill

Moderated by: Jason Smith, Sales Director, Brand Solutions, TeamSnap

4:00 PM

Keynote

Patti Ziegler, Chief Marketing Officer, Scotts Miracle Gro

4:15 PM

Fireside Chat

Patti Ziegler, Chief Marketing Officer, Scotts Miracle Gro

Moderated by: Jes Jenzen, Digital Sales Director, Teads

4:45 PM

Keynote: Measuring Brand Love in a Modern World
                 Putting Your Love to the Test

Mandi Cohen, Strategy Director, The Shipyard

Blake Williams, Director of Data Strategy, The Shipyard

5:00 PM

Brand Innovators Cocktail Hour, hosted by The Shipyard

SUB EVENTS

No items found.

SPEAKERS

Traci Graziani

Vice President Marketing & Brand Partnerships, Francescas

Hollie Amato

Executive Director, Channel Marketing, JPMorgan Chase

Ryan Morgan

Head of Brand Strategy, Jeni's Splendid Ice Cream

Lance Porigow

EVP Growth, The Shipyard

Dave Sonderman

Chief Creative Officer, The Shipyard

Linda Lollo

Global External Digital Communications Manager, The Goodyear Tire & Rubber Company

Mandi Cohen

Strategy Director, The Shipyard

Blake Williams

Director of Data Strategy, The Shipyard

Mike Boyd

SVP, Marketing Content & Delivery, Nationwide

Andy DeVito

Director, Creative & Branding, The Ohio State University Department of Athletics

Jes Jenzen

Digital Sales Director, Teads

Carl Stealey

President of Retail Business, T. Marzetti Company

Kelsea Cozad

Social Media Manager, Sleep in Heavenly Peace

Barbara Shipley

Senior Vice President, Brand Integration, AARP

Lee Lawrence

Senior Client Lead, Basis Technologies

Gina Cavallo

Chief Revenue Officer, Audigent

Cliff Chenfeld

Owner, Razor & Tie

Brad Brief

Client Lead, Basis Technologies

Nicole Fraley

VP of Brand & Growth Marketing, Soft Surroundings

Jason Smith

Sales Director, Brand Solutions, TeamSnap

Tony Fung

Director of Shopper Marketing & eCommerce, Bob Evans Farms Inc.

Patti Ziegler

Chief Marketing Officer, Scotts Miracle Gro

Jamie Richardson

VP of Marketing, White Castle

Bryan Waddell

Senior Brand Manager, Hot Pockets, Nestlé USA

Adam Ferguson

Chief Brand Officer, Huntington Bank

Ryan Sanecki

Sr. Manager, Digital Marketing, BIBIBOP Asian Grill

Tom Krouse

Chief Executive Officer, Donatos Pizza

Rick Milenthal

Chief Executive Officer, The Shipyard

Lauren Arnold

Vice President, Group Account Director, The Shipyard

Nick Ruppel

Senior Brand Partner, Newsbreak

Joe Hall

Co-founder & COO, Spaceback

Amanda Hromco

CRM Strategy Leader, Ford Motor Company

Kari King

Senior Vice President, Midwest, Teads

Marquee SPONSORS

SPONSORS

Venue

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580 N 4th St (5th floor)

Columbus, OH 43215

IBM Croissants & Conversations

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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Offer available while supplies last!
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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