Day 1 - Thursday, August 24
12:00 PM
Registration and Lunch
1:15 PM
Opening Remarks
Rick Milenthal, Chief Executive Officer, The Shipyard
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
1:30 PM
Keynote: Can Love Be Engineered? Breaking Down the Stages of Brand Love
Lance Porigow, EVP Growth, The Shipyard
Activity: Brand Love Meter Poll
2:00 PM
Fireside Chat
Amanda Hromco, CRM Strategy Leader, Ford Motor Company
Moderated by: Kari King, Senior Vice President, Midwest, Teads
2:30 PM
Views from the C-Suite: How a Chief Executive Assesses Marketing
Tom Krouse, Chief Executive Officer, Donatos Pizza
Moderated by: Rick Milenthal, Chief Executive Officer, The Shipyard
3:00 PM
Networking Break
3:15 PM
The Importance of Building Customer Relationships in Driving Brand Love
Kelsea Cozad, Social Media Manager, Sleep in Heavenly Peace
Tony Fung, Director of Shopper Marketing & eCommerce, Bob Evans Farms Inc.
Linda Lollo, Global External Digital Communications Manager, The Goodyear Tire & Rubber Company
Ryan Sanecki, Sr. Manager, Digital Marketing, BIBIBOP Asian Grill
Moderated by: Jason Smith, Sales Director, Brand Solutions, TeamSnap
4:00 PM
Keynote
Patti Ziegler, Chief Marketing Officer, Scotts Miracle Gro
4:15 PM
Fireside Chat
Patti Ziegler, Chief Marketing Officer, Scotts Miracle Gro
Moderated by: Jes Jenzen, Digital Sales Director, Teads
4:45 PM
Keynote: Measuring Brand Love in a Modern World
Putting Your Love to the Test
Mandi Cohen, Strategy Director, The Shipyard
Blake Williams, Director of Data Strategy, The Shipyard
5:00 PM
Brand Innovators Cocktail Hour, hosted by The Shipyard
Day 2 - Friday, August 25
8:30 AM
Registration and Breakfast
9:00 AM
Opening Remarks
Rick Milenthal, Chief Executive Officer, The Shipyard
Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
9:15 AM
Keynote: Uncovering the Secrets to Building a Cult Brand
Dave Sonderman, Chief Creative Officer, The Shipyard
9:30 AM
Panel: Uncovering the Secrets to Building a Cult Brand
Andy DeVito, Director of Creative & Branding, Ohio State University Department of Athletics
Ryan Morgan, Head of Brand Strategy, Jeni's Splendid Ice Cream
Bryan Waddell, Senior Brand Manager, Hot Pockets, Nestlé
Moderated by: Dave Sonderman, Chief Creative Officer, The Shipyard
10:15 AM
The Enduring Brand Promise Behind On Your Side"
Mike Boyd, SVP, Marketing Content & Delivery, Nationwide
Moderated by: Jason Smith, Sales Director, Brand Solutions, TeamSnap
10:45 AM
Networking Break
11:00 AM
Can You Build Brand Love in a Commoditized Category?
Adam Ferguson, Chief Brand Officer, Huntington Bank
Moderated by: Lee Lawrence, Senior Client Lead, Basis Technologies
11:30 AM
Building Lasting Love and Brand Partnerships
Traci Graziani, Vice President Marketing & Brand Partnerships, Francesca's
Moderated by: Gina Cavallo, Chief Revenue Officer, Audigent
12:00 PM
Lunch
1:00 PM
Fireside Chat
Jamie Richardson, VP of Marketing, White Castle
Moderated by: Brad Brief, Client Lead, Basis Technologies
1:30 PM
Keynote
Carl Stealey, President of Retail Business, T. Marzetti Company
1:45 PM
Continuous Reinvention Towards Engineering Brand Love
Carl Stealey, President of Retail Business, T. Marzetti Company
Moderated by: David Hogrefe, Group Account Director, The Shipyard & Mark Hillman, Executive Creative Director, The Shipyard
2:15 PM
Networking Break
2:30 PM
Brand Love Amplified: Innovations and Best Practices in Channel Marketing
Hollie Amato, Executive Director, Channel Marketing, JPMorgan Chase
Moderated by: Nick Ruppel, Senior Brand Partner, Newsbreak
3:00 PM
Loyalty Across Generations: Creating Emotional Connections with the AARP Brand
Barbara Shipley, SVP of Marketing, AARP
Moderated by: Lauren Arnold, Vice President, Group Account Director, The Shipyard
3:30 PM
Fireside Chat
Nicole Fraley, VP of Brand & Growth Marketing, Soft Surroundings
Moderated by: Joe Hall, Co-Founder & CPO, Spaceback
4:00 PM
Tuned In: The State of The Music Industry Today & How it Impacts Marketing Decisions
Cliff Chenfeld, Owner, Razor & Tie
Moderated by Rick Milenthal, Chief Executive Officer, The Shipyard
