9:00 AM
Breakfast and Registration
10:00 AM
Welcome Remarks
Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators
10:10 AM
HP Welcome Remarks
Roland Osae Oppong, North America Digital Marketing Lead - Consumer Products, HP
10:15 AM
Media and Brand: Relevance and Reach with HP
Matt Cowling, Vice President of Marketing, North America, HP
Freddie Liversidge, Vice President, Global Media, HP
Moderated by: Jim O'Malley, Senior Director, Client Development, The Trade Desk
10:45 AM
The Next Phase of Growth
Vivian Chang, Head of DTC Practice, The Clorox Company
Moderated by: Dave Rosner, Chief Marketing Officer, Audigent
11:15 AM
Growth Marketing and Go-to-Market Hacks
Morgan Chemij, Senior Director: Global Marketplace Strategy & Media Execution, HP
Michelle Huff, Chief Marketing Officer, UserTesting.com
Jennifer Jasnoch, Senior Marketing Manager, Home Theater, Sony Electronics
Moderated by: Christina Park, Head of Industry, SambaTV
11:45 AM
Networking Break
12:00 PM
Mastering Content Marketing
Anthony Barranco, North America Digital Marketing Lead, HP
John Porte, Vice President, Integrated Marketing - Brand, Wells Fargo & Company
Moderated by: PJ Miele, Head of Agency Partnerships, West, T-Mobile
12:30 PM
Prioritizing Brand Strategy
Erin Dwyer, Chief Marketing Officer, Matter of Fact
Scott Frost, Associate Director, Global Brand Marketing and Go-To-Market, TaylorMade Golf Company
Anna Green, Senior Director, Global Brand, Qualcomm
Moderated by: Jeff Shaivitz, SVP, Client Development, BENlabs
1:00 PM
Lunch
2:15 PM
Behind the Brand: HP
Ha'Londra Dismond, Programmatic Media Manager, HP
Alina Hambrick, Manager, Performance Marketing, HP
Phillip Hewett, Senior Marketing Campaign Manager, HP;
Alley Waldrop, Senior Paid Social Associate, HP
Moderated By: Caitlin Jamali, Senior Solution Strategist, Brandwatch
3:00 PM
Building Capabilities for a Future-Fit Organization
Aki Martin, Head of Marketing, North America Consumer PCs & Gaming, HP
Heather Stuckey, Global Senior Director, Strategies Transformation, Mars Wrigley, Mars Inc.
Jessica Williams, Director, Brand and Partnerships, Coinbase
Moderated by: Brian Montgomery, Head of West, Brand Partnerships, Overtime
3:45 PM
Networking Break
4:00 PM
DTC Growth: Experimentation & Exploration
Jessica Carlson, Director, Global Marketing, MANSCAPED
Scott Frost, Director, Paid Media & Retention, Chubbies
Moderated by Clara Bowman, Sr. Director of Media Sales, Volta
4:30 PM
The Secret Sauce: The Importance of Cultural Relevance
Sheena Dougher, Vice President, Marketing Communications, Jack in the Box
Moderated by: Devon Chaiken, VP, Sales & Brand Partnerships WEST, MediaLab
