Sarah Groves is Head of Corporate Brand at MoneyGram International, where she spearheads all work related to the growth and transformation of the iconic and global MoneyGram brand. This includes consumer and business brand strategy, advertising and creative development, product marketing, customer insights and social media.
Through her decades of experience, Sarah has become known as a results-driven leader who drives business growth through innovation, tech-forward strategy and a data-driven approach. Prior to MoneyGram, Sarah served as Senior Director of Corporate Marketing at ExxonMobil, where she led the organization’s corporate brand strategy, advertising, media and digital communications. Previously, she built consumer and business brands for some of the world’s leading Fortune 500 companies including American Airlines, AT&T, Marriott and TXU Energy.
She earned her Bachelor of Business Administration in Marketing and Bachelor of Arts in Advertising from Southern Methodist University. She lives in Dallas with her husband, two children and spoiled french bulldog. Sarah spends her free time volunteering and fighting cancer as a member of Cattle Barons Ball, the largest single night fundraiser for American Cancer Society and as a sustaining member of the Junior League of Dallas.