Naomi Defensor is a passionate, results-driven, ad tech professional bringing a decade’s worth of digital advertising experience with a proven track record for success in this industry. She currently serves as Team Director of Demand Partnerships at Equativ, a company committed to fulfilling the promise of ad tech by providing advertisers with brand and privacy-safe solutions in a transparent environment, while still respecting the rights of customers.Throughout her tenure at Equativ, Naomi has devised and implemented breakthrough contextual targeting strategies that have helped brands like McDonalds, Live Nation, and Amazon increase their brand awareness and achieve new customer acquisition goals in a compliant cookie-free way.
In the past four years, she has spearheaded Equativ’s multicultural initiatives for companies interested in building brand loyalty & trust with US Hispanic & Asian American consumers. With the use of contextual targeting, she’s been able to provide these brands with a scalable direct path to reaching niche audiences that are otherwise harder to find. As a thought leader in this subject matter, Naomi’s present-day conversations have shifted towards best practices for Connected TV and how to maximize success in these environments.If you’re wondering what drives her to stay committed to the cause? Well, here it is! Like most consumers, she can relate to the fears centered around data privacy. She’s that user behind the screen who dreads awful ad experiences where the commercial doesn’t quite match-up to your interests. She can also empathize with the advertisers who have spent years building their brand reputation only to see it become tainted through unsafe brand alignments. And it’s these experiences that she’s committed to changing in our complex industry!