Gustavo leads Edelman’s Digital & Creative operations in Miami, guiding talent to provide excellence in integrated marketing solutions for brands such as Brand USA, NBC Universal, Netflix, Roche, Pfizer, Bridgestone, Blackrock and Fedex among others.
With over 20 years in the ad industry, he is a pioneer in most aspects of digital marketing with expertise in developing omnichannel brand ecosystems, consumer journeys and connected stories with measurable outcomes. As a brand storyteller, Gustavo utilizes data insights to ignite effective creative and powerful content that generates impact and move audiences through the marketing funnel.
Gustavo has led multiple global brands to success through several cycles of digital evolution. His career spans several agencies, including VMLY&R and M8 Dentsu, working for clients that include HBO, Discovery, General Mills, Mastercard, Audi, Novartis, Unilever, Marriott, Hertz, Palace Resorts, Visit Orlando, Dish Networks, Tiffany & co, Sony Electronics and PlayStation.
Gustavo is originally from Venezuela, where he earned a BS in Mass Communication. He also holds a graduate degree in Administration and Management from Harvard University in Cambridge, MA.