{"id":15059,"date":"2022-09-21T14:46:00","date_gmt":"2022-09-21T14:46:00","guid":{"rendered":"https:\/\/brandinnovator.wpenginepowered.com\/crown-royal-uber-eats-make-it-a-double\/"},"modified":"2024-01-04T14:53:16","modified_gmt":"2024-01-04T14:53:16","slug":"crown-royal-uber-eats-make-it-a-double","status":"publish","type":"post","link":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/","title":{"rendered":"Crown Royal, Uber Eats Make It a Double"},"content":{"rendered":"<p id=\"\">For Crown Royal\u2019s second year as the whisky sponsor of the NFL, the brand is partnering with Uber Eats to help those who might be the busiest during the season: delivery drivers.&nbsp;<\/p>\n<p id=\"\">Throughout the season, the Canadian brand will match customer tips \u2013 up to $5 \u2013 made to drivers in seven markets during the hour before kickoff every Sunday. The funds \u2013 up to $500,000 \u2013 will come out of the brand\u2019s Crown Royal Generosity Fund, which is dedicated to supporting hospitality workers and veterans.&nbsp;<\/p>\n<p id=\"\">As an alcohol brand, Crown Royal will match tips for drivers who are over 21 years of age (and whose customers are 21 years of age). Uber Eats will match the tips for drivers and consumers under 21.<\/p>\n<figure class=\"w-richtext-figure-type-video w-richtext-align-center\" style=\"padding-bottom:33.723653395784545%\" data-rt-type=\"video\" data-rt-align=\"center\" data-rt-max-width=\"\" data-rt-max-height=\"33.723653395784545%\" data-rt-dimensions=\"854:480\" data-page-url=\"https:\/\/www.youtube.com\/watch?v=NG4w57rsUDo\">\n<div><iframe allowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/NG4w57rsUDo\" title=\"Kick Off With Crown 2.0 | Ed Reed x Uber Eats\"><\/iframe><\/div>\n<\/figure>\n<p id=\"\">To generate enthusiasm for the initiative, Crown Royal enlisted former NFL player Ed Reed to distribute tickets to drivers for their favorite teams\u2019 season-opening games. A video supporting the effort depicts Reed surprising a driver, who is already shocked to be delivering to the football legend, with tickets to a season opener.<\/p>\n<p id=\"\">\u201cWe&#8217;re excited to enter year two of &#8216;Kickoff with Crown Royal&#8217; and extend our partnership with the NFL who shares in our mission of giving back and inspiring generosity,\u201d said <strong id=\"\">Nicky Heckles, vice president of Crown Royal<\/strong>, in a statement. \u201cThis season, we&#8217;re proud to partner with Uber Eats and give back directly to the delivery drivers who work tirelessly to make gameday happen.\u201d<\/p>\n<p id=\"\">Last year, its first as an NFL sponsor, Crown Royal launched \u201cKickoff with Crown Royal,\u201d which included a $1 million commitment to more than 20 local and national nonprofits supporting communities in need. In addition, it supported the \u201cCrown Royal Water Break\u201d&nbsp;campaign, distributing more than 6,000 bottles of water on game days to encourage responsible drinking. The brand also continued its \u201cPurple Bag Project,\u201d which included filling and distributing purple bags with necessities for veterans and their families.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Crown Royal\u2019s second year as the whisky sponsor of the NFL, the brand is partnering with Uber Eats to help those who might be the busiest during the season: delivery drivers.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":15060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crown Royal, Uber Eats Make It a Double<\/title>\n<meta name=\"description\" content=\"For Crown Royal\u2019s second year as the whisky sponsor of the NFL, the brand is partnering with Uber Eats to help those who might be the busiest during the season: delivery drivers.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crown Royal, Uber Eats Make It a Double\" \/>\n<meta property=\"og:description\" content=\"For Crown Royal\u2019s second year as the whisky sponsor of the NFL, the brand is partnering with Uber Eats to help those who might be the busiest during the season: delivery drivers.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand Innovators\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrandInnovators\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T14:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T14:53:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ben Wasilewski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brandinnovators\" \/>\n<meta name=\"twitter:site\" content=\"@brandinnovators\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ben Wasilewski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/\",\"url\":\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/\",\"name\":\"Crown Royal, Uber Eats Make It a Double\",\"isPartOf\":{\"@id\":\"https:\/\/brand-innovators.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal.png\",\"datePublished\":\"2022-09-21T14:46:00+00:00\",\"dateModified\":\"2024-01-04T14:53:16+00:00\",\"author\":{\"@id\":\"https:\/\/brand-innovators.com\/#\/schema\/person\/1cba46e2d84d2b8de52238ccc33258c4\"},\"description\":\"For Crown Royal\u2019s second year as the whisky sponsor of the NFL, the brand is partnering with Uber Eats to help those who might be the busiest during the season: delivery drivers.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#primaryimage\",\"url\":\"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal.png\",\"contentUrl\":\"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal.png\",\"width\":1000,\"height\":670},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brand-innovators.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crown Royal, Uber Eats Make It a Double\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brand-innovators.com\/#website\",\"url\":\"https:\/\/brand-innovators.com\/\",\"name\":\"Brand Innovators\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brand-innovators.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brand-innovators.com\/#\/schema\/person\/1cba46e2d84d2b8de52238ccc33258c4\",\"name\":\"Ben Wasilewski\",\"url\":\"https:\/\/brand-innovators.com\/news\/author\/benwasilewski\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crown Royal, Uber Eats Make It a Double","description":"For Crown Royal\u2019s second year as the whisky sponsor of the NFL, the brand is partnering with Uber Eats to help those who might be the busiest during the season: delivery drivers.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/","og_locale":"en_US","og_type":"article","og_title":"Crown Royal, Uber Eats Make It a Double","og_description":"For Crown Royal\u2019s second year as the whisky sponsor of the NFL, the brand is partnering with Uber Eats to help those who might be the busiest during the season: delivery drivers.\u00a0","og_url":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/","og_site_name":"Brand Innovators","article_publisher":"https:\/\/www.facebook.com\/BrandInnovators\/","article_published_time":"2022-09-21T14:46:00+00:00","article_modified_time":"2024-01-04T14:53:16+00:00","og_image":[{"width":1000,"height":670,"url":"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal.png","type":"image\/png"}],"author":"Ben Wasilewski","twitter_card":"summary_large_image","twitter_creator":"@brandinnovators","twitter_site":"@brandinnovators","twitter_misc":{"Written by":"Ben Wasilewski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/","url":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/","name":"Crown Royal, Uber Eats Make It a Double","isPartOf":{"@id":"https:\/\/brand-innovators.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#primaryimage"},"image":{"@id":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#primaryimage"},"thumbnailUrl":"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal.png","datePublished":"2022-09-21T14:46:00+00:00","dateModified":"2024-01-04T14:53:16+00:00","author":{"@id":"https:\/\/brand-innovators.com\/#\/schema\/person\/1cba46e2d84d2b8de52238ccc33258c4"},"description":"For Crown Royal\u2019s second year as the whisky sponsor of the NFL, the brand is partnering with Uber Eats to help those who might be the busiest during the season: delivery drivers.\u00a0","breadcrumb":{"@id":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#primaryimage","url":"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal.png","contentUrl":"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal.png","width":1000,"height":670},{"@type":"BreadcrumbList","@id":"https:\/\/brand-innovators.com\/news\/crown-royal-uber-eats-make-it-a-double\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brand-innovators.com\/"},{"@type":"ListItem","position":2,"name":"Crown Royal, Uber Eats Make It a Double"}]},{"@type":"WebSite","@id":"https:\/\/brand-innovators.com\/#website","url":"https:\/\/brand-innovators.com\/","name":"Brand Innovators","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brand-innovators.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/brand-innovators.com\/#\/schema\/person\/1cba46e2d84d2b8de52238ccc33258c4","name":"Ben Wasilewski","url":"https:\/\/brand-innovators.com\/news\/author\/benwasilewski\/"}]}},"featured_image_src":"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal-600x400.png","featured_image_src_square":"https:\/\/brand-innovators.com\/wp-content\/uploads\/2024\/01\/632b23bec6a583ce552c3023_092022_CrownRoyal-600x600.png","author_info":{"display_name":"Ben Wasilewski","author_link":"https:\/\/brand-innovators.com\/news\/author\/benwasilewski\/"},"_links":{"self":[{"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/posts\/15059"}],"collection":[{"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/comments?post=15059"}],"version-history":[{"count":0,"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/posts\/15059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/media\/15060"}],"wp:attachment":[{"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/media?parent=15059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/categories?post=15059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand-innovators.com\/wp-json\/wp\/v2\/tags?post=15059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}