Title: Podcast Measurement: Proving Advertising Effectiveness and Brand Lift
August 22, 2019
The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners -- in an uncluttered and trusted environment. The challenge for brands is as the podcast medium is still relatively new -- what do you say when you have someone's full attention -- and what does success look like?? Acast, the world's largest global podcast platform, will provide insights into ways to measure advertising effectiveness beyond legacy direct response campaigns, and will showcase examples of success stories in the podcast space that have led to uplift in all core brand and marketing metrics. Case studies provided will be across categories including CPG, Finance & Banking, Automotive and more!