The New Rules of (Social Media) Engagement
April 11, 2017
Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. In this lively session, we will discuss trends and tools that are dominating social marketing in 2017 or appearing on the horizon for 2018.
Brand marketers certainly know the importance of the social channel to their success. But how are they adapting their social marketing programs to the rapid changes in social tools and mediums, the rise and fall of popularity amongst different social channels, and the increasing use of social media to replace traditional customer engagement needs, such as customer support. Additionally, with the tremendous increase in complexity, how do social marketers keep tabs on their audiences as they migrate to new channels, and measure the ROI of their programs, including success metrics such as volume and quality of “earned” mentions and positive brand sentiment.
Keep up with recent shifts and trends on the horizon and learn how you can:
- Adapt your marketing to the evolving social trends in 2017 and 2018
- Use social to address new audiences and additional business areas, using new channels or mediums
- Measure the ROI of your programs beyond the basics