The Future of Television
June 15, 2017
Traditional television is anything but traditional today. Big broadcasters make content available via live TV, streaming, mobile, on-demand, subscriptions, cable, OTT...but what does it all mean to advertisers?
You now have more opportunities for using data in TV across planning, targeting, attribution, and ultimately reaching the best audiences. Join us for a lively panel discussion with Gabe Bevilacqua, Senior Vice President of Product Management at Viacom Vantage, and Kevin Ching, Vice President of Data at NinthDecimal, as they explore consumers’ shifting viewing habits, new tools, and untapped opportunities for marketers to apply the data of digital to the scale and emotion of television.