Just as e-commerce is displacing retail and Facebook is displacing advertising, messaging apps and conversational interfaces are poised to replace social media. Your customers are already there; the top four messaging apps surpassed the top four social networks in terms of monthly active users (MAU) in Q1 2015. And there are already over 5 Billion MAU on messaging, making it their preferred communications channel with brands.
Messaging apps, chat-bots and conversational UIs will change marketing playbooks forever. Conversational marketing enables brands to have an ongoing, intimate relationship with consumers in their pockets, purses and living rooms. Progressive brands that adopt this have a fighting chance to fend off Amazon and industry leaders.