Available On Demand

Everything You Always Wanted to Know About Marketing Measurement and Analytics*  (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data. At the heart of it all is attribution—the science of identifying the marketing activities that lead to customer engagement, sales, and loyalty. In a dynamic marketplace defined by growth, change and opportunity, the most effective attribution models are capable of measuring myriad marketing touchpoints and producing timely, accurate, and increasingly granular person-level consumer data insights.

In this webinar you’ll learn:

• How marketers use attribution to inform media buys
• Different types of attribution measurement tools
• The benefits and drawbacks of current tools and software
• How to identify the solution that’s right for you