Customer at the Center

Presented by

September 14, 2017

Available On Demand

Leading market research firm, Forrester, predicts “people-based marketing” will become the new gold standard. People-based marketing – sounds nice in theory, but what does the buzz term really mean and what is required of marketers to rise to the occasion? Well, it all begins and ends with customer data…

Join our roundtable of experts to learn how agencies, Mar-Tech and data providers are coming together to offer the deep customer intelligence and omnichannel targeting capabilities brands need to make the shift toward impactful people-based marketing. Our experts will address:

  • What does people-based marketing mean to you?
  • What specific advancements are occurring that best represent the shift toward people-based marketing?
  • What advice would you give to marketers striving to improve their overall marketing strategy and rise to the new gold standard?