Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Presented by

September 11, 2019

Available on Demand

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss:

* How the LEGO VIP rewards program has evolved from a spend-and-get program to a reward for completing engagement activities
* How the program is driving greater participation by offering an extensive catalog of rewards, including access to program-exclusive LEGO sets
* How the program’s integration with Vibes has made it easier for members to be rewarded for in-store purchases