Super Bowl Advertising

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NFL’s Big Game is Big Day for NFTs

February 15, 2022

It wouldn’t be a Super Bowl without at least a few marketers looking to capitalize on the latest trend. Beyond cryptocurrency markets like Coinbase, FTX, and Crypto.com looking to make a name for themselves on advertising’s biggest stage, other brands simply looked to take advantage of the blockchain at the center of it all by issuing special NFTs.

Previously Highlighted Super Bowl Advertising

Innovator Interviews: Rémy Cointreau’s Ian McLernon

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Dianna Dilworth

February 8, 2022

Rémy Cointreau, a family-owned French business established in 1724, is returning to the Super Bowl this year after running their first Super Bowl ad last year for the Cointreau brand. This year the parent company bought an ad for another brand in its portfolio, The Botanist, a Scottish gin.

Nissan Returns to the Super Bowl After 6 Year Hiatus with Eugene Levy Ad

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Dianna Dilworth

February 4, 2022

Groupe Renault's Nissan brand is returning to the Super Bowl this year for the first time in six years with a :60 spot featuring its highly anticipated 2023 crossover vehicle Aria and the 2023 Nissan Z sports car.

Brands Vying for Super Bowl’s Glow on Other Channels

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Aaron Baar

February 1, 2022

Brands sit out the big game to explore Super Bowl activations on TikTok, the metaverse and in the sports betting universe.

Vroom Returns to Super Bowl After Debut Success Last Year

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Dianna Dilworth

January 31, 2022

Used car marketplace site Vroom will be returning to the Super Bowl this year for the second year in a row.

Monday.com Makes Bet on Super Bowl Ad

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Dianna Dilworth

January 31, 2022

Monday.com is taking its workflow management platform to the next level this year, with its first-ever Super Bowl ad.

Stephanie Sherman Named CMO of DraftKings Ahead of Super Bowl

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Dianna Dilworth

January 26, 2022

Early employee Stephanie Sherman has been appointed CMO of DraftKings, just in time for the Super Bowl.