Ian McLernon, President/CEO Americas of Rémy Cointreau talks Love Letter campaign, supporting restaurants and bars during the pandemic, and why a Super Bowl ad is the ultimate media buy.

Fiverr, Triller, Scotts Miracle-Gro and Vroom are among the growing list of brands that have revealed plans to advertise at the Super Bowl for the first time in 2021. These companies, which has done well in pandemic times, are aiming to keep up the momentum and expand to a wider audience by advertising on such a grand stage.

Pepsi is focusing its Super Bowl strategy on creating a memorable Halftime show and supporting local communities and small businesses in Tampa, a move aimed to inspire audiences and to help rebuild after almost a year of pandemic and economic hardship.Pepsi hopes to use this stage to tell a story of optimism and hope to social distanced fans in the stadium, as well as the millions of people who will be watching around the globe.

After a year of furloughs, layoffs, and working-from-home, consumers may have more questions than usual about the tax implications of all the adjustments they made during 2020. As a result, TurboTax, an online tax preparation service, highlights the expertise of the company’s live tax experts in its latest marketing campaign. Cathleen Ryan, vice president of marketing at TurboTax, talks about the work.