Two of my passions are sports and marketing, so Brand Innovators’ Sports Marketing Summit leading up to Super Bowl LVII in Arizona last week, was right up my alley.

The Proctor and Gamble brand used the Super Bowl as the stage for launch, but did not purchase a TV Spot. Instead they created a mascot to make the rounds in the week leading up to the big game to activate on the ground in Arizona.

From Dunkin' to Tubi and everything in between. Watch every Super Bowl ad!

Super Bowl LVII will take place February 12 at State Farm Stadium in Glendale, Arizona, and brands are gearing up for advertising’s biggest night.

Avocados From Mexico has tapped actress Anna Faris to play Eve in a reimagined Garden of Eden story involving avocados.

Once the big game ends, Verizon’s work begins. The telecom company, which is already heavily promoting its partnership with the NFL, will air a spot immediately after Super Bowl LVII ends showcasing how the company will begin installing wireless technology in all 30 NFL stadiums to better enable in-game coach-to-coach communication.