Super Bowl Advertising

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February 15, 2022

NFL’s Big Game is Big Day for NFTs

It wouldn’t be a Super Bowl without at least a few marketers looking to capitalize on the latest trend. Beyond cryptocurrency markets like Coinbase, FTX, and Crypto.com looking to make a name for themselves on advertising’s biggest stage, other brands simply looked to take advantage of the blockchain at the center of it all by issuing special NFTs.

Previously Highlighted Super Bowl Advertising

February 15, 2022

Super Bowl LVI Was the Most Watched Game in 5 Years

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Dianna Dilworth

Super Bowl LVI was the most watched Super Bowl in five years, with a total reach of 167 million viewers, according to Nielsen figures shared by the NFL.

February 14, 2022

Watch Every Super Bowl Ad: The Brand Innovators 2022 Play-by-Play

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Mike De Lia

From Taco Bell and Crypto.com to Planet Fitness and Caesar's Sportsbook, brands held nothing back for 2022's record-breaking Super Bowl - the most viewed (and the most betted) game since 2015.

February 11, 2022

Brand Innovators Super Bowl Ad Tracker

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Dianna Dilworth

Super Bowl LVI will take place at the new state-of-the-art SoFi Stadium in Los Angeles on Sunday night, and brands are gearing up for advertising’s biggest night.

February 11, 2022

Verizon Resurrects ‘The Cable Guy’ to Promote 5G

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Aaron Baar

Verizon is looking to the past to promote the future of communication technology during its fifth year of Super Bowl advertising.

February 10, 2022

Hologic, a Women's Medical Device Company, Buys First-Time Super Bowl Ad

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Dianna Dilworth

Medical technology company Hologic, which offers AI to help address women's health issues, will be advertising at the Super Bowl for the first-time ever this year.

February 9, 2022

Hidden Valley Ranch Takes a Stand Against ‘Wing Waste’

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Aaron Baar

As chicken wings continue to be scarce as the Super Bowl approaches, there is a potential snacking crisis looming. Hidden Valley Ranch is coming to the rescue with tips to prevent “wing waste.”