Brand Innovators Sports Marketing Upfronts during CES

January 11, 2021

January

11

-

13

,

2021

Hosted by

(completely virtual event)

Brand Innovators Sports Marketing Upfronts during CES

January 11, 2021

No items found.
Hosted by

AGENDA

AGENDA

SPEAKERS

SPONSORS

MARQUEE SPONSORS

PREMIER SPONSOR

No items found

TITLE SPONSORS

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related Events

April 11, 2017

April

11

-

,

The New Rules of (Social Media) Engagement

Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators, and Co-Founder of Prevailing Path.

Available On Demand

Learn More

June 15, 2017

June

15

-

,

The Future of Television

Traditional television is anything but traditional today. Big broadcasters make content available via live TV, streaming, mobile, on-demand, subscriptions, cable, OTT...but what does it all mean to advertisers?

Learn More

August 16, 2017

August

16

-

,

edia Transparency: Addressing the Elephant in the Room

Digital media transparency is the talk of the marketing industry thanks to a speech made by P&G's Chief Brand Officer Marc Pritchard earlier this year.

Learn More

September 14, 2017

September

14

-

,

Customer at the Center

Leading market research firm, Forrester, predicts “people-based marketing” will become the new gold standard.

Learn More

September 21, 2017

September

21

-

,

How Connected TV Unifies Your Multichannel Campaign

There’s no question TV is the most effective advertising medium of our time. And it’s about to get even better. As audiences rapidly shift their viewing habits toward connected TV

Learn More

November 15, 2017

November

15

-

,

Four Ways “Conversational Marketing” is Rewriting the Marketing Playbook

Just as e-commerce is displacing retail and Facebook is displacing advertising, messaging apps and conversational interfaces are poised to replace social media.

Learn More

January 23, 2018

January

23

-

,

Five Ways to Take Your Customer Segmentation to the Next Level

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences.

Learn More

March 28, 2018

March

28

-

,

How Pepsi Creates Emotional Loyalty

How Pepsi builds emotional loyalty: Connecting generations of fans to what they love

Learn More

April 10, 2018

April

10

-

,

Navigating the Digital Maturity Model for Restaurants

Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences. 

Learn More

August 1, 2018

August

1

-

,

Programmatic's Five Deadly Sins (and How To Avoid Them)

Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.

Learn More

August 15, 2018

August

15

-

,

4 Ways Your Online Brand Reputation May Be Killing Your Digital Strategy

Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.

Learn More

May 30, 2019

May

30

-

,

Redefining ‘Audience’ to Expand Your Brand’s Reach

Identifying target audiences and effectively reaching them is critical to brand success.

Learn More

July 18, 2019

July

18

-

,

Everything You Always Wanted to Know About Marketing Measurement and Analytics* (*But Were Afraid to Ask)

Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.

Learn More

August 22, 2019

August

22

-

,

Podcast Measurement: Proving Advertising Effectiveness and Brand Lift

The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.

Learn More

September 11, 2019

September

11

-

,

Brand Innovators Deep Dive on Redefining Customer Loyalty and Engagement

Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.

Learn More

February 20, 2020

February

20

-

,

Understanding the Customer Journey

CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.

Learn More

April 1, 2020

April

1

-

,

Marketing & Management in This New Landscape

Featured Speaker:

  • Alicia Tillman, Global Chief Marketing Officer, SAP
Learn More

April 2, 2020

April

2

-

,

Future of Media

Featured Speaker:

  • Scott Bishoff, Vice President, Media
Learn More

April 3, 2020

April

3

-

,

How Brands are Navigating the Coronavirus Crisis

The entire business world is currently grappling with how to make sense of, well, pretty much everything in this new age of uncertainty, and the marketing industry is no exception.

Learn More

April 7, 2020

April

7

-

,

Digital Innovation

Featured Speakers:

  • Ashley Travis, KFC Global Director, Digital Strategy
  • Ivonne Kinser, Head of Digital Marketing
Learn More

April 8, 2020

April

8

-

,

Programmatic Marketing

Featured Speaker:

  • Paul Gelb, Head of Social & Programmatic, Bayer
Learn More

April 9, 2020

April

9

-

,

Future of Media

Featured Speaker:

  • Chad Mizee, Sr. Director, Global Media & Digital Excellence, North America Media Excellence
Learn More

April 10, 2020

April

10

-

,

How Brands are Navigating the Coronavirus Crisis Part 2

The entire business world is currently grappling with how to make sense of, well, pretty much everything in this new age of uncertainty, and the marketing industry is no exception.

Learn More

April 14, 2020

April

14

-

,

Direct to Consumer

Featured Speakers:

  • Mayur Gupta, Chief Marketing Officer, Freshly
  • David Bakey, VP, Direct to Consumer, Harry's
  • Helena Hambrecht, Co-Founder and Co-CEO, Haus
Learn More

April 14, 2020

April

14

-

,

Future of Global Campaign Management

Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?

Learn More

April 15, 2020

April

15

-

,

Digital Media and Measurement

Featured Speaker:

  • Neena Graham, Senior Director, Marketing Analytics and Personalization, Total Wine & More
Learn More

April 16, 2020

April

16

-

,

Marketing Innovation

Featured Speakers:

  • Matthew Fantazier, Head of Marketing, US Baby Brands
  • Jocelin Schultz, Director, Head of Digital, North America, Consumer Health
  • Jenny Avallon Lewis, Director of Marketing, US & Canada, Uber
  • Lindsay Liptok, Head of Growth Marketing, US & Canada, Uber
Learn More

April 17, 2020

April

17

-

,

Social Media & Influencer Marketing

Featured Speakers:

  • Jessica Fini, Head of Automobile Social Media, American Honda Motor Company, Inc.
  • James Gregson, Head of Social Content Studio, LEGO
  • Amanda Lordy, Managing Director, Digital Content, NASCAR
  • Justin Silva, Director, Media Strategy & Planning, Comcast
  • Shawn Johnson East, Olympic gold medalist
Learn More

April 20, 2020

April

20

-

,

How Brands are Engaging with People in Messaging During Covid-19

Learn More

April 21, 2020

April

21

-

,

New Media & Platforms: Podcasts + TikTok

Featured Speakers:

Chad Parizman, Head of Social Media and Digital Communications, Pfizer
Erica Santiago, Digital Marketing & Social Media Communications, Pfizer
Christian Betancourt, Senior Manager, Digital Marketing, Anytime Fitness
Brock McLaughlin, Manager, Social Marketing, Spin Master
Colleen Sherry, US Digital Media & Marketing Lead - Beauty & Body Care, Henkel

Learn More

April 22, 2020

April

22

-

,

Webinar & Marketing Innovation

Featured Speakers:

  • Ken Krasnow, Vice President Omni-Channel Marketing, Henkel
  • Luis Spencer-Freitas, Director Omni-Channel, Moet Hennessy
  • Brigette Wolf, Head of SnackFutures Innovation, Mondelēz International
  • Richard Nunn, Vice President and General Manager, Comcast Technology Solutions
  • David Bornoff, Sr. Director, Head of Consumer Marketing, DoorDash
Learn More

April 23, 2020

April

23

-

,

Women in Marketing

Featured Speakers:

  • Carina Ertl, Chief Marketing Officer, Tourneau
  • Melissa Grady, Chief Marketing Officer, Cadillac
  • Gail Tifford, Chief Brand Officer, WW
  • Erin Cast, SVP Marketing, Coty
  • Andrea Brimmer, Chief Marketing & PR Officer, Ally Bank
  • Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay
Learn More

April 24, 2020

April

24

-

,

How Brands are Navigating the Coronavirus Crisis Part 3

Featured Speakers:

  • Monica Rustgi, VP Marketing, Budweiser
  • Chris Martinelli, Vice President, Marketing and Communications, North America, Hugo Boss
  • Kimberley Gardiner, Chief Marketing Officer, Mitsubishi Motors North America
  • Cory Treffiletti, Head of Global Demand Gen Marketing, Cisco Collaboration, Webex.com, Cisco
  • Maryam Banikarim, Head of Marketing, Nextdoor

Learn More

April 28, 2020

April

28

-

,

Cultural Marketing: Gaming, Sports and eSports

Featured Speakers:

  • John Koller, VP Marketing, Twitch
  • Gabriel Alonso, Global Director, CRM Strategy, Activision Blizzard
  • Jessica Williams, Global Sponsorship, Brand & Digital Products Marketing, Visa
  • Matt Corey, Chief Marketing Officer, PGA Tour
  • Scott Warfield, Managing Director, Gaming, Nascar
Learn More

April 29, 2020

April

29

-

,

Direct to Consumer

Featured Speakers:

  • Craig Dubitsky, Founder, Hello
  • Greg Fass, Director of Brand Marketing, MeUndies
  • Rico Macaraeg, Global Chief Marketing Officer, Stojo
  • Kennedy Reynolds, Vice President, Brand and Content, Acorns
  • Rebecca Traverzo VP, Marketing, Thirdlove
Learn More

April 29, 2020

April

29

-

,

The Power of Audio (in unprecedented times)

This presentation explores how audio is one of the most powerful methods of brand messaging, and why it’s importance as both an emotional connector as well as a media channel should be reconsidered in these unprecedented times. Presented by Studio Resonate, the audio-first creative consultancy for Pandora, SiriusXM and SoundCloud.

Learn More

April 30, 2020

April

30

-

,

Marketing Innovation

Featured Speakers:

  • Brian Solis, Global Innovation Evangelist, Salesforce
  • Alyssa Raine, Group Vice President, Brand Marketing and Creative, Walgreens
  • Jon Roman, Global Director: Marketing Technology, Infrastructure and Operations, EA
  • Ken Krasnow, Vice President Omni-Channel Marketing, Henkel
  • Luis Spencer-Freitas, Director Omnichannel, Moet Hennessy
  • David Bornoff, Sr. Director, Head of Consumer Marketing, DoorDash
Learn More

April 30, 2020

April

30

-

,

MarTech AdTech

Featured Speakers:

  • Alyssa Raine, Group Vice President, Brand Marketing and Creative, Walgreens
  • Moderated By: Piper Dolan, Head of Strategy at Ogilvy Chicago (WPP)
Learn More

May 1, 2020

May

1

-

,

How Brands are Navigating the Coronavirus Crisis Part 4

Featured Speakers:

  • Chad Donvito, Chief Marketing Officer, King’s Hawaiian
  • Bethany Evans, Director, Digital Marketing and Loyalty, The North Face
  • Scott Finlow, CMO, PepsiCo Food Service
  • Scott Marcus, Chief Marketing Officer, Vital Farms
  • Meenakshi Nagarajan, VP, Head of Marketing, sweetgreen
  • Brandon Rhoten, CMO, Potbelly Sandwich Works
  • Martin Lindstrom, Founder & Chairman, Lindstrom Company
Learn More

May 6, 2020

May

6

-

,

Evolution of Shopper Marketing for CPG brands

Featured Speakers:

  • Brittney Williams, Director Global Omni-Shopper Marketing Strategy, Kellogg's
  • Moderator: Barret Roberts, VP Head of Industry CPG, Pandora Media
Learn More

May 6, 2020

May

6

-

,

How Brands Are Engaging with People in Messaging During Covid-19

Featured Speakers:

  • Sarah Aitken, CMO, Holler
  • Candice Beck, Senior Manager, Social, and Digital, Chipotle Mexican Grill
Learn More

May 6, 2020

May

6

-

,

Shopper Marketing

Featured Speakers:

  • Ricardo Briceno, Head of Brand Marketing - Hot Wheels, Mattel
  • Jennifer Kobashi, Global Brand Marketing & Partnerships, Mattel
Learn More

May 7, 2020

May

7

-

,

CPG, Retail & Commerce

Featured Speakers:

  • Linda Bethea, Head of Marketing, Danone
  • Sonika Patel, VP Marketing, Danone
  • Amarena Diaz, Director of Digital Marketing & eCommerce, Mizuno USA
  • Francisca Hawkins, VP Digital, Philz Coffee
  • Rupal Parekh, Associate Partner, Work & Co.
Learn More

May 8, 2020

May

8

-

,

Fashion & Beauty

Featured Speakers:

  • Katey Hassan, Chief Marketing Officer, TULA
  • Kory Marchisotto, Chief Marketing Officer, e.l.f. Cosmetics
  • Caroline Chong, Head of Marketing, Philosophy, US, Coty
  • Krysta Lewis, CEO & Founder, Aisling Organics
  • Evan Horowitz, CEO and Co-founder, Movers+Shakers
Learn More

May 11, 2020

May

11

-

,

Unpacking The New 2020 Traveler by Generation

There is no question, we will travel again.  It’s just going to look a little different.  Laura Fernandez, Pandora’s Head of Industry Travel + Tourism, is going to “unpack” the new 2020 traveler by generation.  During this 45-minute live-stream, we chat with a Gen Z, Millennial and Boomer travel influencer and explore each of their mindsets and travel preferences post-pandemic.

Learn More

May 11, 2020

May

11

-

,

Technical Difficulties with David Teicher

"Technical Difficulties with David Teicher" is a new Brand Innovators Production, as part of our Livecast Series. This weekly show will tackle current events and cultural goings-on through the lens of our industry, featuring guests from across the marketer, media, and technology community.


Learn More

May 12, 2020

May

12

-

,

Direct to Consumer

Featured Speakers:

  • Randy Goldberg, CBO and Co-Founder, Bombas
  • Mark Wynohradnyk, Brand Director, Gravity Products
  • Christopher Gavigan, Founder + CEO, Prima
  • Lockie Andrews, Chief Information Officer & Chief Digital Officer. UNTUCKit

Learn More

May 13, 2020

May

13

-

,

Healthcare

Featured Speakers:

  • Nick Ragone, Executive Vice President and Chief Marketing and Communications Officer, Ascension
  • Lynn Eversgerd, Chief Marketing Officer, GE Healthcare
  • Chris Marino, CMO Physician Promise
  • Shady Henien, CEO, Physician Promise
  • Arra Yerganian, Chief Experience & Brand Officer, Tivity Health
  • Joe Ahn, Vice President, Marketing, Tivity Health
Learn More

May 14, 2020

May

14

-

,

Entertainment Marketing

Featured Speakers:

  • Austin Schumacher, Head of Culture & Entertainment Marketing, Lyft
  • Nate Houghteling, Co-Founder and Executive Producer, Portal A
  • Bill McCullough, VP, Head of Content Development, NFL
  • Jen Buckmaster, Music & Entertainment Partnerships, Microsoft
Learn More

May 15, 2020

May

15

-

,

Marketing Innovation

Featured Speakers:

  • Allyson Witherspoon, Vice President, Marketing, Nissan
  • Frank Cooper, CMO, Blackrock
  • Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel
  • Ricky Engelberg, Chief Marketing Officer, Vistaprint
Learn More

May 18, 2020

May

18

-

,

Technical Difficulties with David Teicher

"Technical Difficulties with David Teicher" is a new Brand Innovators Production, as part of our Livecast Series. This weekly show will tackle current events and cultural goings-on through the lens of our industry, featuring guests from across the marketer, media, and technology community.


Learn More

May 19, 2020

May

19

-

,

Retail & Digital Innovation

Featured Speakers:

  • Orchid Bertelsen, Head of Digital Innovation & Transformation, Nestlé USA
  • Alan Magee, Vice President, Digital Marketing & Technology, Church's Chicken
  • Rob McCutcheon, Sr. Manager, Digital Innovation and Ecosystems, Gatorade, PepsiCo
Learn More

May 19, 2020

May

19

-

,

Reimagining Retail in the Face of Covid

Featured Speakers:

  • Shelley Bransten, Corporate Vice President, Retail & Consumer Goods, Microsoft
  • Michael Klein, Head of Industry Strategy - Retail, Travel & CPG, Adobe
Learn More

May 19, 2020

May

19

-

,

Reimagining Retail in the Face of Covid

Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft. 

Learn More

May 20, 2020

May

20

-

,

Future of Media

Featured Speaker:

  • Christine Lustig, Consumer Media Lead, Facebook
  • Traci Spiegelman, Director, Global Media, Mastercard
  • John Starkweather, Associate Vice President, Marketing, AT&T
  • Travis Freeman, Head of Global Media, Uber
  • Pat LaCroix, Director of Demand Generation, Global Consumer Marketing, Bose Corporation
Learn More

May 21, 2020

May

21

-

,

Women in Marketing

Featured Speaker:

  • Andrea Collins, VP Marketing, Hippo Insurance
  • Cynthia Chen, General Manager & President, Consumer Health, RB
  • Abby Lee, SVP Marketing, ReMax
  • Katie Sotor, Vice President: Marketing & Sales, Crane USA
  • Liya Sharif, Vice President Marketing and Head of Brand, Qualcomm
  • Sylvia Xie, Director, Global Digital, Benefit Cosmetics, LVMH
Learn More

May 26, 2020

May

26

-

,

Future of TV & Digital Video

Featured Speaker:

  • Kate Brady,  Senior Director, North America Media & Consumer Data, PepsiCo
  • Joe Barnes, Director, Sports Marketing, Bud Light, Anheuser-Busch InBev
Learn More

May 27, 2020

May

27

-

,

Direct to Consumer

Featured Speaker:

  • Heather Kaminetsky, Chief Brand Officer, M.Gemi
  • Erin Dwyer, Vice President, Digital, OUAI
Learn More

May 27, 2020

May

27

-

,

Connected TV: Reach More Customers That Matter To You

Transforming your TV strategy is a must to survive in today’s new normal, and advertisers that are only on linear TV are missing out. Join us to learn why now is the ideal time to explore Connected TV’s latest features, demand and pricing, and discover how this tactic is transforming customer reach and driving new sales for thousands of brands and agencies around the globe.

Join Goodway Group for a Connected TV webinar, featuring experts from the advertising teams at Mattress Firm and our agency partner Moroch, representing the McDonald’s brand. Register today and take the first step toward activating a modern marketing strategy.

Learn More

May 28, 2020

May

28

-

,

Cannabis & CBD Marketing

Featured Speaker:

  • Nicki Briggs, Chief Marketing Officer, Lazarus
  • Kelly McDonnell, VP, Marketing & Ecommerce, Pollen
  • Benjamin Witte, Founder & CEO, Recess
  • Melanie Goldsmith, Founder + CEO, Pollen
  • Gabe Kennedy, Co-Founder, Plant People
  • Erick Dickens, Co-Founder & CEO, Kadenwood
Learn More

May 29, 2020

May

29

-

,

How Brands are Navigating the Coronavirus Crisis - Part 5

Featured Speakers:

  • Jessica Cavalero, Director, Brand Marketing, Prudential
  • Evan Jones, Chief Marketing Officer, Fender
  • Helen Loh, SVP of Owned Channels, Charles Schwab
Learn More

June 4, 2020

June

4

-

,

Influencer Marketing & Social Media

Featured Speakers:

  • Jill Pratt, CMO, McCormick & Company
  • Ricky Engelberg, Chief Marketing Officer, Vistaprint
  • Lauren Campbell, E-Commerce Marketing Lead, Ferrara Candy Company
  • Nobles Crawford, E-Commerce Marketing Lead, RB
  • Stéphane de La Faverie, Global Brand President, The Estée Lauder Companies
  • Dennis Quaid, Golden Globe Nominated Actor
  • Meghan Myszkowski, Vice President, Head of Social Activation, North America, Essence
  • Andrea Port, Director, Public Relations & Social Marketing, Kohl's
Learn More

June 5, 2020

June

5

-

,

Brands Across America

Featured Speakers:

  • Tony Ambroza, Chief Brand Officer, Carhartt
  • Kate Ardini, VP Brand, John Hancock
  • Chris Hollander, Chief Marketing Officer, Panera Bread
  • Esi Eggleston Bracey, EVP & COO NA Beauty and Personal Care, Unilever
  • Ann Lewnes, Chief Marketing Officer, Adobe
  • Fernando Machado, Global Chief Marketing Officer, Burger King
  • Seth Solomons, Chief Marketing Officer, Equinox
  • Patrick McLean, SVP & Chief Marketing Officer, Walgreens
  • Yanis Apostolopulos, President, SCA
  • Dane Atkinson, CEO, Odeko
  • Jiyoon Han, Head of Innovation, Bean & Bean Coffee
  • Faith Lee, CEO and Co-Founder, Bird and Branch Coffee
  • Jeremy Lyman, CEO and Co-Founder, Birch Coffee
Learn More

June 8, 2020

June

8

-

,

Extraordinary Times Call for Extraordinary Thinking – The New Media Plan

Even before Covid-19 changed the world as we know it, the ability to reach consumers through ad-supported TV was going through a drastic change. As our brains reach the ultimate saturation point from visual media from both big and small screen alike, where and how do ads fit in the Tiger King age?  How much of screen time is spent with ad free OTT content?  What is the future of “reach” in a new world that for now, does not have live sports or tent pole events?  With markets opening up and media consumption forever changed, marketers need to be aware of the changing consumer landscape and find innovative and engaging ways to build strategic media plans for the back half of 2020 and beyond.  

Please join this interactive panel discussion to hear insights into the mind of marketers and consumers in this unique moment in media.

Learn More

June 10, 2020

June

10

-

,

Marketing & Media Innovation

Featured Speakers:

  • Jennifer Heyman, VP of Digital & Social Media, Wells Fargo
  • Oshiya Savur, Vice President, Head of US Marketing & Education - Luxury Division, Revlon
Learn More

June 11, 2020

June

11

-

,

Women in Marketing

Featured Speakers:

  • Lisa McKnight, SVP, Global Head of Barbie & Dolls Portfolio, Mattel
  • Amina Pasha, Chief Marketing Officer, Thrive Market
  • Lindsay Sutton, AVP, Digital Strategy Lead, John Hancock
  • Tiana Conley, Vice President, Global Brands, Kellogg's
Learn More

June 15, 2020

June

15

-

,

The Rise of Voice

In a world where consumers are increasingly in control of their ad experience, interactive voice ads are gaining traction through empathy and authenticity. However, to earn engagement brands will need to provide significant value - significant enough that the listener will stop their audio experience to not only pay attention but to talk back. Are consumers ready? Are brands ready? Are voice ads the new bar for measuring ad effectiveness?

Learn More

June 16, 2020

June

16

-

,

Women in Brand Marketing

Featured Speakers:

  • Lynn Blashford, Chief Marketing Officer, White Castle
  • Sofia Colucci, VP Innovation, MolsonCoors

Learn More

June 17, 2020

June

17

-

,

Cultural Marketing: Gaming, Sports and eSports

Featured Speaker:

  • Rob Bullough, Director of Global Brand Marketing, EA
  • Gina Chung Lee, VP of Brand, Activation & Apparel, Gen.G
  • Paul Mascali, Head of eSports & Gaming, PepsiCo
  • Heidi Browning, EVP & Chief Marketing Officer, National Hockey League (NHL)
  • Tim Ellis, EVP Chief Marketing Officer, National Football League (NFL)
  • Brian Orakpo, Four-Time Pro Bowler, Former NFL Linebacker
Learn More

June 18, 2020

June

18

-

,

Digital Innovation

Featured Speaker:

  • Andy Rebhun, Vice President & Digital Officer, El Pollo Loco
  • Marc Mathieu, Senior Vice President, Strategic Customer Transformation and Innovation, Salesforce
Learn More

June 18, 2020

June

18

-

,

How Restaurants are Adapting to Consumers’ New Expectations & Habits

We look forward to a great afternoon of programming which will kick off with a webinar on How Restaurants are Adapting to Consumers' New Expectations & Habits, presented by our partners Hathway and Punchh. Join us as their panel of top restaurant brands DQ and Blaze Pizza, share how they have changed their strategies around loyalty programs, customer communication, and digital experiences to meet their consumer's changing needs.

Immediately following, we will feature BILivecasts on the topic of Digital Innovation with Andy Rebhun, Vice President & Digital Officer, El Pollo Loco (presented by Cardlytics) and Marc Mathieu, Senior Vice President, Strategic Customer Transformation and Innovation, Salesforce.

Learn More

June 22, 2020

June

22

-

,

Technical Difficulties with David Teicher

Featured Speakers:

  • Santi Pochat, Head, Social Lab, Google
  • David Oksman, Head of Marketing, Samsonite
Learn More

June 23, 2020

June

23

-

,

CPG & Retail

Featured Speaker:

  • Nicole Portwood, Vice President, Marketing - Mountain Dew, Energy & Flavors, PepsiCo
  • Conley Fitzpatrick, CMO, Dano's Tequila
  • Rick Wion, Senior Director of Consumer Engagement, The Kellogg Company
  • Abigail Flora, Senior Director of Marketing, Athleta
Learn More

June 23, 2020

June

23

-

,

Building a Digital Centre of Excellence During a Global Pandemic

Prior to the Covid-19 crisis, Pandora Jewelry, the world’s largest jewelry retailer had embarked on building a Digital Centre of Excellence in their Copenhagen headquarters. While over 80% of stores were closed across the globe, eCommerce spiked generating triple-digit growth in April. This shift in the business created challenges and opportunities for the global jewelry retailer. In this conversation, David Walmsley the Global Chief Digital Officer for Pandora will share his thoughts and perspectives on what it takes to build a digital centre of excellence, the steps taken during Covid and their path forward for digital transformation.


Learn More

June 24, 2020

June

24

-

,

Music, Audio & Podcasts

Featured Speakers:

  • Luke Atkinson, Chief Marketing Officer — Pabst Brewing Company
  • Raja Rajamannar, Chief Marketing & Communications Officer / President, Healthcare Business — Mastercard
  • Jen Buckmaster, Music & Entertainment Partnerships, Global Media Team, Microsoft
  • David Bakula, SVP - Insights, Analytics & Research — Nielsen Music/MRC Data
  • Emma Quigley, Founder - Shakermaker (Prev. Head of Music & Entertainment, PepsiCo)
  • Cesar Gueikian, Chief Merchant Officer, Gibson Brands, Inc.
  • Matt Ringel, EVP - Red Light Management
  • Cayla Cousins, Brand Partnerships at Capitol Music Group
Learn More

June 25, 2020

June

25

-

,

Women in Marketing

Featured Speakers:

  • Angela Zepeda, Chief Marketing Officer, Hyundai Motor America
  • Jessica Williams, Global Sponsorship, Brand & Digital Products Marketing, Visa
  • Paloma Azulay, Global Chief Marketing Officer, Popeyes Louisiana Kitchen
  • Andrea Zaretsky, Chief Marketing Officer, E*Trade
  • Soyoung Kang, Chief Marketing Officer, eos Products
Learn More

June 26, 2020

June

26

-

,

Brands Across America – Part 2

Featured Speakers:

  • Kimberly Evans Paige, EVP, Chief Marketing Officer, BET Networks & Live Events, ViacomCBS
  • Jeanine D Liburd, Chief, Social Impact and Communications Officer, BET Networks, ViacomCBS
  • Errol Williams, Vice President, Holiday Inn, Intercontinental Hotels Group
  • Jen Cullen, Vice President, U.S. Pain, SEPA and Professional Selling, Johnson & Johnson
  • Elizabeth Rutledge, Chief Marketing Officer, American Express
  • Steve Kennedy, Vice President Marketing - Head of Digital & Media, Nestlé USA
  • Jennifer Halloran, Head of Head of Marketing, Brand & Corporate Responsibility, MassMutual
  • Denise Lauer, Chief Marketing Officer, Morton Salt
  • Jill Cress, VP Consumer Marketing, Paypal
  • Mike Summers, Head of Diversity Marketing Team, & Global Head of Startup Accelerators for Digital Capabilities, Johnson & Johnson
  • Brad Hiranaga, Chief Brand Officer, North AmericaGeneral Mills
  • Elizabeth Campbell, Senior Director of Marketing, Cultural Engagement (Social Media, Partnerships and Multicultural), McDonald's
  • Geoff Mchenry, Strategy Director, Wieden + Kennedy
  • Stewart Cornelius, Manager, Partnership Solutions, Twitter

Learn More

June 29, 2020

June

29

-

,

Marketing to the LGBTQ+ Community

Featured Speakers:

  • Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare Marketing
  • Jessica Giaganspero, Director, Enterprise Supply Chain Communications, Johnson & Johnson
  • Reed Harris, Sr. Customer Development Manager, Vogue International, Johnson & Johnson
  • Stacy Taffet, VP Water+, PepsiCo
  • Greg Jones, Senior Officer, Corporate Engagement Hetrick-Martin Institute
  • Tre Borden, Principal and Owner, Tre Borden /Co.
  • Travis Freelman, Head of Global Media, Uber
  • Randall Tucker, SVP-Chief Inclusion Officer, Mastercard
  • Frankie Grande, Singer/Dancer/Producer/ Influencer/Streamer
  • Graham Nolan, PR Consultant + Do the WeRQ Co-Chair, Storytelling & Partnerships
Learn More

June 30, 2020

June

30

-

,

Purpose Driven Marketing

Featured Speakers:

  • Nancy Richardson, Chief Marketing Officer, Good Man Brand
  • Jeremy Lowenstein, Chief Marketing Officer, MeUndies
  • Stuart Redsun, Chief Marketing Officer, Waste Management
  • Jon Hall, Director, Brand & Product Marketing, Whirlpool
Learn More

June 30, 2020

June

30

-

,

Does Brand Purpose Have a Future?

We're thrilled to bring purpose-driven marketing thought-leadership to the virtual stage on Tuesday, June 30.


We will kick things off at 12:00pm ET with a webinar on Does Brand Purpose Have a Future with our friends at BeenThereDoneThat. Nikki Crumpton, their Chief Strategy Officer will be joined our special guest speakers, Tia Cummings, VP Marketing, Walker & Co, Zehra Raza, Senior Marketing Manager (Sweets, Refreshments, Premium & Variety Chocolates) from The Hershey Company, Anuradha Chugh, Managing Director of Ben & Jerry's Europe and Michelle O'Neill an Advisor at Edelman.

Directly after their session, we will feature purpose-driven marketing BILivecasts senior brand marketers from Good Man Brand, MeUndies, Waste Management and Whirlpool.

We look forward to you joining us!

Learn More

July 1, 2020

July

1

-

,

Future of Food & Beverage

Featured Speakers:

  • Sandro Roco, Founder, Sanzo
  • Nick Desai, Founder & CEO, PeaTos
  • April Siler, CEO, 8Greens
  • Chris Hunter, Co-Founder & CEO, Koia
Learn More

July 2, 2020

July

2

-

,

Future of Media: TV and Digital

Featured Speakers:

  • Rob Master, VP, Media and Digital Engagement, North America, Unilever
  • Jennifer Mennes, North America Media Director, Mondelēz
Learn More

July 8, 2020

July

8

-

,

Multicultural Marketing

Featured Speaker:

  • Alexis Kerr, Head of Multicultural Marketing, Cadillac
  • Elizabeth Campbell, Senior Director of Marketing, Cultural Engagement (Social Media, Partnerships and Multicultural), McDonald's
  • Michelle Matthews-Alexander, Head of Multicultural Marketing, General Motors
  • Fernanda Romano, CMO, Havaianas


Learn More

July 14, 2020

July

14

-

,

Entertainment Marketing

Featured Speakers:

  • Megan Ryan, Vice President, Marketing - Denver Nuggets, Kroenke Sports & Entertainment
  • Ted Chi, VP, Marketing Strategy - Digital Distribution, NBCUniversal

Learn More

July 15, 2020

July

15

-

,

Digital Innovation

Featured Speakers:

  • Zipporah Allen, VP, Digital Experiences, Taco Bell
  • Erin Dwyer, Vice President, Digital, OUAI
  • Anna Bager, President & CEO, OAAA
  • Jason Adelman, VP, Brand Innovators Labs
  • Ritesh Shah, VP, Brand Innovators Labs
Learn More

July 16, 2020

July

16

-

,

Overcoming Adversity

Featured Speaker:

  • Melissa Hughes, Global Marketing Director, L'Oreal
  • Natalie Bowman, Managing Director, Marketing and Advertising, Alaska Airlines
  • Kamal Bhandal, VP, Global Brand and Consumer Marketing, Align Technology
  • Doug Zarkin, Chief Marketing Officer, Pearle Vision
Learn More

July 21, 2020

July

21

-

,

Women in Brand Marketing

Featured Speakers:

  • Liz Geraghty, Chief Marketing Officer, International, The Wendy's Company
  • Liz Matthews, SVP of Global Brand, Consumer and Small Business Creative & Experiential, Dell Technologies
  • Gabriela McCoy, Director, Strategic Insights and Analytics, Bacardi
Learn More

July 22, 2020

July

22

-

,

Gaming & eSports

Featured Speaker:

  • Jack LoParco, COO, G-Fuel
  • Charlie Chappell, Head of Integrated Media & Comms Planning, The Hershey Company
  • Brian Lancey, Vice President, Global Sponsorships and Consumer Marketing, MasterCard
  • Dan Sutton, Director of Brand Management, Riot Games
  • Rogelio Magana Shoemaker, Director Marketing and Advertising, North America, Burger King Corporation
Learn More

July 23, 2020

July

23

-

,

Influencer Marketing & Social Media

Featured Speakers:

  • Artis Stevens, CMO, 4-H
  • Jake Crumbine, Head of Global Influence, Impossible Foods
  • Tony Colvin, Content & Media Manger, Del Monte Foods Inc
  • Giovanna Alfieri, Head of Marketing & eCommerce, The Honey Pot
  • Jordan Brown, Content Marketing Director, UFC
  • Danisha Lomax, VP, Group Director, National Paid Social Lead, Digitas USA
  • Allie Wassum, Vice President, Group Director, Digitas USA
  • Madeline Beniflah, Media Director, Acento
  • Justine Reader, Director, Content, Carat
  • Matthew David, VP, Head of Creative, Warner Media
  • Aruna Ravichandran, CMO, Cisco Webex
  • Andrew Rebhun, Vice President & Digital Officer, El Pollo Loco
  • Sam Christie, West Lead, Global Business Solutions, TikTok
  • David Bornoff, Director of Consumer Marketing, DoorDash
Learn More

July 27, 2020

July

27

-

,

TikTok: The Future of Creator & Brand Collaboration

Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.

Learn More

July 30, 2020

July

30

-

,

eCommerce, CPG & Retail

Featured Speakers:

  • Thomas (TK)Kurian, Director, Industry Solutions, Arm Treasure Data
  • Justin Parnell, Sr. Director, Brand - Oreo, Mondelez International
  • Yvette Davis, Associate Director, Brand Marketing, Sam's Club
  • Barbara Liss, Vice President, Marketing, Merrick Pet Care
Learn More

August 4, 2020

August

4

-

,

Diversity & Inclusion

Featured Speakers

  • Martin Morse, VP of Marketing & Business Development, BulletProof
  • Kristen Elliott, VP Marketing, Eddie Bauer
Learn More

August 5, 2020

August

5

-

,

DTC Marketing

Featured Speaker:

  • Emily Culp, CEO, Cover FX Skincare
  • Chris Pruneda, Chief Marketing Officer, Koia
  • John Sheldon, Chief Marketing Officer, SmileDirectClub
Learn More

August 6, 2020

August

6

-

,

Women in Brand Marketing

Featured Speakers:

  • Andrea Hopelain, Vice President, Global Brand Management and Marketing, Electronic Arts (EA)
  • Benji Baer, Global Chief Marketing Officer, CBRE
  • Kanan Banerjee, Head of Global Marketing EVP-Health, Nutrition & Wellness, Nutrilite
Learn More

August 11, 2020

August

11

-

,

Marketing Innovation: C-Suite

Featured Speaker:

  • Jill Cress, VP Consumer Marketing, Paypal
  • Scott Hudler, CMO, Torchy's Tacos
  • Barbara Goose, Chief Marketing Officer, John Hancock
  • Michael Temple, Vice President of National Marketing & Events, Century 21 Real Estate LLC
  • Jamie Moldafsky, CMO, Wells Fargo
Learn More

August 12, 2020

August

12

-

,

Sports & Esports Marketing

Featured Speaker:

  • Jud Hannigan, CEO, Allied Esports
  • Ryan Eckel, Brand President, Tracksmith
  • Camilo Andrade, Global Vice President Nike Football , Nike
  • Kyle Lazarus, Director, Equity, Digital, and Culture Marketing Communications, PepsiCo
Learn More

August 13, 2020

August

13

-

,

eCommerce, CPG & Retail

Featured Speaker:

  • Ian Dewar, Global Analytics Director: Consumer and Loyalty, VF Corporation
  • Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham
  • Julie Bowerman, Chief Global Digital Consumer and Customer Experience Officer, The Kellogg Company
  • Seth Goldman, Co-Founder Eat the Change® & PLNT Burger, Co-Founder Honest Tea, Chair of the Board Beyond Meat
Learn More

August 18, 2020

August

18

-

,

Future of Media

Featured:

  • Hanna Son, Director, User Acquisition, JibJab
  • Jason Wilson, Director of Marketing, Overstock.com
  • Travis Freeman, Global Head of Media, Uber
Learn More

August 19, 2020

August

19

-

,

Luxury Brands

Featured Speaker:

  • Ben Collier, Executive Director, Head of Brand Experience/Development, JP Morgan Private Bank
  • Kate Zaman, Director of Prestige, Pernod Ricard
Learn More

August 20, 2020

August

20

-

,

Women in Sports Marketing

Featured Speakers:

  • Mary Kate Shea, Senior Director Sports Marketing and Sponsorship, John Hancock
  • Dedra De Lilli, Group Manager, Olympic/Paralympic Marketing, Toyota
  • Marissa Blomstrom, Vice President of Marketing, Minnesota Timberwolves & Lynx
  • Caroline Morgan, VP, Digital Strategy, LA Dodgers
  • Jami Crist, Director, Sports Marketing: Run + Train, Under Armour
  • Heather Hinkel, Senior Director, Brand Strategy, Minnesota Twins
  • Divya Goel, Senior Director, Growth Marketing, Relevent Sports Group
  • Ashley Booker, Mountain Dew Brand Lead: NBA Partnership, Music and Cultural Engagement Strategies, PepsiCo
  • Sherí Barros, Global Strategic Sports Alliances, American Cancer Society
Learn More

November 12, 2020

November

12

-

13

,

2020

Brand Innovators Sports Marketing Upfronts

(completely virtual event) NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

Learn More

January 11, 2021

January

11

-

13

,

2021

Brand Innovators Sports Marketing Upfronts during CES

(completely virtual event)

Learn More

February 4, 2021

February

4

-

6

,

2021

Brand Innovators Sports Marketing Upfronts in Tampa during Super Bowl LIV

Learn More

March 11, 2021

March

11

-

13

,

2021

Brand Innovators Sports Marketing Upfronts in Austin during SXSW

Learn More

April 7, 2021

April

7

-

9

,

2021

Brand Innovators Sports Marketing Upfronts @ Masters Tournament in Augusta

Learn More

May 28, 2021

May

28

-

30

,

2021

Brand Innovators Sports Marketing Upfronts in Indianapolis during Indianapolis 500

Learn More

July 12, 2021

July

12

-

13

,

2021

Brand Innovators Sports Marketing Upfronts in Atlanta during MLB All-Star Game

Learn More

September 8, 2021

September

8

-

10

,

2021

Brand Innovators Sports Marketing Upfronts in New York City during US Open

Learn More