(completely virtual event) NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.
Co-Chair: Nick Kelly, Vice President, Partnerships, Beer Culture & Community, Anheuser-Busch InBev
Co-Chair: Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo
Ricardo Marques, Vice President Marketing, Michelob ULTRA, Anheuser-Busch InBev
Ricardo Marques, Vice President Marketing, Michelob ULTRA, Anheuser-Busch InBev
Moderated By: Jim Tricarico, President of Sales, CRO, Cadent
Chris Davis, Chief Marketing Officer & SVP Merchandising, New Balance
Chris Davis, Chief Marketing Officer & SVP Merchandising, New Balance
John Evans, Senior Director, Global Sports Marketing, New Balance
Moderated By: Courtney Burgess, VP of Brand Partnerships, Minute Media
Throughout this Covid-19 Pandemic, all brands took a hard look at what is truly necessary in their partnership and in a world without fans in stands, what assets are necessary to drive value in today’s environment. This session will focus on the recalibrated value of the live event, importance of innovation, and how brands will look at their asset mix moving forward.
Frank Nakano, Managing Director, Sports & Entertainment Marketing, JPMorgan Chase
Dan Pincus, Assistant Vice President, Sponsorships & Promotions, MetLife
Anne Ristau, Head of Global Sponsorships, Dell Technologies
Hear how teams, athletes and brands have used their time at home to engage fans, grow their brands, and drive conversation. Which of these trends and tactics will stick around when sports return to normal and what can partners do to help organically integrate brands into their owned channels.
Dan Fleetwood, Vice President, Global Sponsorships, SAP
Rogelio Magana, Director of Marketing and Advertising, North America, Burger King Corporation
Marissa Solis, Senior Vice President, Core Brands, Media, Sports and Partnerships, Frito-Lay North America
Moderated By: James Denis, Vice President, Global Partnerships & Strategy, Vox Media
A successful brand campaign that leverages various partnership assets is extremely challenging to bring to market, but when a brand does it right, it can be magical. In this session we’ll walk through case studies with AT&T and Turner Sports to better understand their process to bring these to market and how they used these successes to shape future campaigns and partnerships.
Seth Cole, Senior Vice President, Brand Partnerships, Turner Sports
Shiz Suzuki, Head of Sponsorships and Experiential Marketing, AT&T
United Airlines became the official airline of the Golden State Warriors in Fall 2016. Since then, the two globally known brands have teamed up to support each other’s efforts to make the San Francisco Bay Area a better place to live and work. The projects the partners have pursued include rehabbing a basketball court in one of San Francisco’s poorest neighborhoods, and encouraging girls and African-American youth to pursue careers in STEM and aviation.
Rahsaan Johnson, Director, Sponsorships & Brand Activation, United Airlines
Kimberly Page, Vice President, Brand Communications, AT&T
The future of live events is here, whether you’re ready or not! This year the world stopped, and everything changed, leaving SAP with hundreds of previously programmed events, numerous sponsorship engagements and one global marquee event to transform. Siddharth Taparia, head of Corporate Marketing at SAP will talk about how the company pivoted its entire customer engagement strategy to digital in a matter of weeks, the game time decisions they faced and the twists and turns they experienced along the way.
Siddharth Taparia, Senior Vice President, Head of Strategy, Brand and Experience Marketing, SAP
Many times properties will repackage an asset, or suite of assets, based on their previous partners objectives or to meet a target value. The problem is, each partner has a different objective and how they perceive value varies greatly. In this session we’ll hear from brands on how to better understand your current or potential partner’s goals and how they vary by industry, season and market.
Nick Kelly, VP, Partnerships, Beer Culture & Community, Anheuser-Busch InBev
Jim Peters, Brand Content and Alliances Marketing Manager, Ford Motor Company
Lisa Woodward, Director of Sponsorships, Anheuser-Busch InBev
As we look back at the thousands of dollars in missed value and make good conversations over the course of the last six months, there has been a lot of debate on the ability to deliver in this new environment. In shortened seasons and neutral locations, new inventory was made available, but did it deliver the necessary value? Do brands actually want or value it? Can you fit a six month season into two months? These are just a few examples as brands share how they approached these discussions when sports came back, just in a slightly different format.
Kieran Foley, Head of Partnerships, Brand, and Strategy, Danone
Cindy Nguyen, SVP of Enterprise Programs, Bank of America
Justin Toman, Head of Sports Marketing & Partnerships, PepsiCo
Every team is under pressure to sell tickets, keep their fans engaged and drive revenue, but rarely do properties look at their brands as a vehicle to help. We’ll take a look at ways partners have worked together to co-create a campaign that delivers a win for both sides.
Lance Evans, Senior Vice President, Sports & Entertainment, MGM Resorts International
Kheri Tillman, Vice President, Global Brand Development, HARMAN International
Lindsay Ulrey, Vice President, Global Sports Experiences and Partnerships, American Express
Dan Goldstein, Vice President, Marketing, The Skills
Ryan Eckel, Brand President, Tracksmith
Todd Meleney, Vice President, Marketing, NOBULL
Breakout Session #1: Opportunities in Gaming & Esports
Breakout Session #2: Charting The Future of Sports Marketing
Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators, and Co-Founder of Prevailing Path.
Traditional television is anything but traditional today. Big broadcasters make content available via live TV, streaming, mobile, on-demand, subscriptions, cable, OTT...but what does it all mean to advertisers?
Digital media transparency is the talk of the marketing industry thanks to a speech made by P&G's Chief Brand Officer Marc Pritchard earlier this year.
Leading market research firm, Forrester, predicts “people-based marketing” will become the new gold standard.
There’s no question TV is the most effective advertising medium of our time. And it’s about to get even better. As audiences rapidly shift their viewing habits toward connected TV
Just as e-commerce is displacing retail and Facebook is displacing advertising, messaging apps and conversational interfaces are poised to replace social media.
Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences.
How Pepsi builds emotional loyalty: Connecting generations of fans to what they love
Learn from the restaurant industry’s top minds as they discuss how to meet and exceed their customers expectations through custom web and mobile experiences.
Fraud and lack of transparency are just a couple of the pitfalls marketers face when they turn on the programmatic switch. Understanding all the elements that make programmatic advertising function is the key to success.
Did you know that 85% of business page engagement is taking place on local social media pages? That means your prospective and current customers are using social to influence their purchase decisions.
Identifying target audiences and effectively reaching them is critical to brand success.
Marketing measurement and analytics are evolving at lightning speed with technological innovations designed to leverage massive amounts of data.
The podcast landscape is evolving rapidly, and with 90 million monthly listeners in the US, this represents a distinctly unique opportunity right now for brands to reach an audience of highly engaged, affluent and influential listeners.
Join Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) as they discuss.
CDPs have become one of the biggest marketing buzzwords of 2020. Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies.
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The entire business world is currently grappling with how to make sense of, well, pretty much everything in this new age of uncertainty, and the marketing industry is no exception.
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The entire business world is currently grappling with how to make sense of, well, pretty much everything in this new age of uncertainty, and the marketing industry is no exception.
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Marketers can improve transparency, control, and consistency of their brands across channels by centralizing the entire media and creative process across all linear and digital destinations globally. How do you manage your creative across media, and maintain control of your message – and your budget?
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Chad Parizman, Head of Social Media and Digital Communications, Pfizer
Erica Santiago, Digital Marketing & Social Media Communications, Pfizer
Christian Betancourt, Senior Manager, Digital Marketing, Anytime Fitness
Brock McLaughlin, Manager, Social Marketing, Spin Master
Colleen Sherry, US Digital Media & Marketing Lead - Beauty & Body Care, Henkel
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This presentation explores how audio is one of the most powerful methods of brand messaging, and why it’s importance as both an emotional connector as well as a media channel should be reconsidered in these unprecedented times. Presented by Studio Resonate, the audio-first creative consultancy for Pandora, SiriusXM and SoundCloud.
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"Technical Difficulties with David Teicher" is a new Brand Innovators Production, as part of our Livecast Series. This weekly show will tackle current events and cultural goings-on through the lens of our industry, featuring guests from across the marketer, media, and technology community.
There is no question, we will travel again. It’s just going to look a little different. Laura Fernandez, Pandora’s Head of Industry Travel + Tourism, is going to “unpack” the new 2020 traveler by generation. During this 45-minute live-stream, we chat with a Gen Z, Millennial and Boomer travel influencer and explore each of their mindsets and travel preferences post-pandemic.
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"Technical Difficulties with David Teicher" is a new Brand Innovators Production, as part of our Livecast Series. This weekly show will tackle current events and cultural goings-on through the lens of our industry, featuring guests from across the marketer, media, and technology community.
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Reimagining Retail in the Face of Covid – A fireside chat with Adobe and Microsoft.
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Transforming your TV strategy is a must to survive in today’s new normal, and advertisers that are only on linear TV are missing out. Join us to learn why now is the ideal time to explore Connected TV’s latest features, demand and pricing, and discover how this tactic is transforming customer reach and driving new sales for thousands of brands and agencies around the globe.
Join Goodway Group for a Connected TV webinar, featuring experts from the advertising teams at Mattress Firm and our agency partner Moroch, representing the McDonald’s brand. Register today and take the first step toward activating a modern marketing strategy.
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Even before Covid-19 changed the world as we know it, the ability to reach consumers through ad-supported TV was going through a drastic change. As our brains reach the ultimate saturation point from visual media from both big and small screen alike, where and how do ads fit in the Tiger King age? How much of screen time is spent with ad free OTT content? What is the future of “reach” in a new world that for now, does not have live sports or tent pole events? With markets opening up and media consumption forever changed, marketers need to be aware of the changing consumer landscape and find innovative and engaging ways to build strategic media plans for the back half of 2020 and beyond.
Please join this interactive panel discussion to hear insights into the mind of marketers and consumers in this unique moment in media.
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In a world where consumers are increasingly in control of their ad experience, interactive voice ads are gaining traction through empathy and authenticity. However, to earn engagement brands will need to provide significant value - significant enough that the listener will stop their audio experience to not only pay attention but to talk back. Are consumers ready? Are brands ready? Are voice ads the new bar for measuring ad effectiveness?
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We look forward to a great afternoon of programming which will kick off with a webinar on How Restaurants are Adapting to Consumers' New Expectations & Habits, presented by our partners Hathway and Punchh. Join us as their panel of top restaurant brands DQ and Blaze Pizza, share how they have changed their strategies around loyalty programs, customer communication, and digital experiences to meet their consumer's changing needs.
Immediately following, we will feature BILivecasts on the topic of Digital Innovation with Andy Rebhun, Vice President & Digital Officer, El Pollo Loco (presented by Cardlytics) and Marc Mathieu, Senior Vice President, Strategic Customer Transformation and Innovation, Salesforce.
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Prior to the Covid-19 crisis, Pandora Jewelry, the world’s largest jewelry retailer had embarked on building a Digital Centre of Excellence in their Copenhagen headquarters. While over 80% of stores were closed across the globe, eCommerce spiked generating triple-digit growth in April. This shift in the business created challenges and opportunities for the global jewelry retailer. In this conversation, David Walmsley the Global Chief Digital Officer for Pandora will share his thoughts and perspectives on what it takes to build a digital centre of excellence, the steps taken during Covid and their path forward for digital transformation.
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We're thrilled to bring purpose-driven marketing thought-leadership to the virtual stage on Tuesday, June 30.
We will kick things off at 12:00pm ET with a webinar on Does Brand Purpose Have a Future with our friends at BeenThereDoneThat. Nikki Crumpton, their Chief Strategy Officer will be joined our special guest speakers, Tia Cummings, VP Marketing, Walker & Co, Zehra Raza, Senior Marketing Manager (Sweets, Refreshments, Premium & Variety Chocolates) from The Hershey Company, Anuradha Chugh, Managing Director of Ben & Jerry's Europe and Michelle O'Neill an Advisor at Edelman.
Directly after their session, we will feature purpose-driven marketing BILivecasts senior brand marketers from Good Man Brand, MeUndies, Waste Management and Whirlpool.
We look forward to you joining us!
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Are you building your brand’s TikTok strategy? Do you have questions as you navigate a whole new world of entertainment and potential commercial conversion? Come chat with TikTok experts, including top influencers on the platform, a platform exec, and an agency expert to learn more.
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(completely virtual event) NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.
Learn More(completely virtual event)
Learn More
