Sports Marketing Upfronts

About

The Brand Innovators Sports Marketing Upfronts is a year-round series of events and activities designed to connect Fortune 500 and other leading brands with the most exclusive and valuable sports and entertainment properties in the world, including major league teams, state-of-the art venues and the most famous athletes on the planet.  Each of our events will coincide with major sports and marketing industry gatherings, including Advertising Week in New York, CES in Las Vegas, Super Bowl LIV in Tampa, the NBA All-Star Game in Indianapolis, the Masters Tournament in Augusta, the Kentucky Derby in Louisville, and the MLB All-Star Game in Atlanta, to name a few. The programming at each event will feature marketing executives from top advertisers who will share how they are leveraging properties to ensure meaningful ROI and drive the value of their sponsorships across the entire enterprise.

Committee

The Brand Innovators Sports Marketing Upfronts Committee includes some of the most highly respected and influential brand side executives in the industry.  Each member brings a wealth of experience from developing and overseeing significant partnerships between their corporations and multiple leagues, teams and venues.  Collectively, these prominent professionals actively manage billions of dollars in sponsorship investment and they are responsible for some of the most successful and sustainable partnerships in sports and entertainment today.  The Committee will guide our programming to ensure it addresses exactly what they and their fellow brand side peers want to hear and learn the most.

Events

October

6

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October 8, 2020

Brand Innovators Sports Marketing Upfronts @ Viacom in New York during Advertising Week

January

5

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January 7, 2021

Brand Innovators Sports Marketing Upfronts @ Four Seasons Las Vegas during CES

February

4

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February 6, 2021

Brand Innovators Sports Marketing Upfronts in Tampa during Super Bowl LIV

February

11

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February 13, 2021

Brand Innovators Sports Marketing Upfronts @ NBA All-Star Game in Indianapolis

April

7

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April 9, 2021

Brand Innovators Sports Marketing Upfronts @ Masters Tournament in Augusta

April

29

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April 30, 2021

Brand Innovators Sports Marketing Upfronts @ Kentucky Derby in Louisville

July

12

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July 13, 2021

Brand Innovators Sports Marketing Upfronts @ MLB All-Star Game in Atlanta