Sports Marketing Upfronts

About

Based on the demand from the Brand Innovators community, we have launched the Sports Marketing Upfronts. Its mission is to bring together marketing executives from Fortune 500 and other leading brands to learn and share how they are leveraging the sports and entertainment properties they support to ensure meaningful ROI and drive the value of their sponsorships across the entire enterprise in today’s changing landscape. In addition to having a proper peer to peer platform where they can come together as buyers, brand marketers are looking to us to facilitate a more highly curated marketplace. To support this community request, Brand Innovators will produce a robust lineup of physical and virtual events designed to connect brands with all major sports leagues and teams across North America.  Scroll below to see our event calendar.  

Committee

The Brand Innovators Sports Marketing Upfronts Committee includes some of the most highly respected and influential brand side executives in the industry. Collectively, these prominent professionals actively manage billions of dollars in sponsorship investment and they are responsible for some of the most successful and sustainable partnerships in sports and entertainment today. The Committee will guide our programming to ensure it addresses exactly what they and their fellow brand side peers want to hear and learn the most while also advising on how to best facilitate the marketplace as an effective platform for information to pass between both buyers and sellers.

Events

November

12

-

November 13, 2020

Brand Innovators Sports Marketing Upfronts

(completely virtual event)

January

11

-

January 13, 2021

Brand Innovators Sports Marketing Upfronts during CES

(completely virtual event)

February

4

-

February 6, 2021

Brand Innovators Sports Marketing Upfronts in Tampa during Super Bowl LIV

March

11

-

March 13, 2021

Brand Innovators Sports Marketing Upfronts in Austin during SXSW

April

7

-

April 9, 2021

Brand Innovators Sports Marketing Upfronts @ Masters Tournament in Augusta

May

28

-

May 30, 2021

Brand Innovators Sports Marketing Upfronts in Indianapolis during Indianapolis 500

July

12

-

July 13, 2021

Brand Innovators Sports Marketing Upfronts in Atlanta during MLB All-Star Game

September

8

-

September 10, 2021

Brand Innovators Sports Marketing Upfronts in New York City during US Open