President, Hearts & Science
Zak makes it his mission to understand and impact the evolution of ad formats, consumer reach and attention. He and his team use these shifts to build the most effective campaigns for clients. His rallying cry is to push beyond muscle memory and understand that fresh perspectives will deliver on the Hearts & Science vision for clients. Zak has spent years leading prestigious marketing agencies and has experience marrying creative, media, and acquisition. An MBA graduate from Wharton, he’s always looking for the best way to make positive impact and his sweet undercover karaoke skills are certainly helping his case.