Yvette Davis is an Associate Director of Category Brand Marketing at Sam’s Club, a division of Wal-Mart Stores, Inc. In her role, Ms. Davis is responsible for developing sound strategies that will deliver measurable return on investment for the company, as well as providing guidance on digital media best practices throughout the organization.
For over 10 years, she has served in a variety of roles with experience in sales, marketing, and media buying/planning. Prior to transitioning to Arkansas and joining Sam’s Club, she led digital and multicultural media for The Home Depot, as well as has held positions in Chicago at two of the largest global media agencies. As a driven marketing executive, she has a proven track record of delivering results, innovative marketing and thought leadership. Ms. Davis draws upon her cross-industry experience having worked with Fortune 500 companies in the retail, consumer package goods and technology sectors.
With a deep passion for serving her community, Yvette serves as a founding member and Vice President for the Arkansas Urban League Young Professionals – Northwest. In addition to her responsibilities with Urban League, Ms. Davis is a charter member for the Northwest Arkansas (AR) Chapter of The Links, Incorporated. A group of distinguished women dedicated to infusing heritage and service into the fabric of the community to enrich the Northwest Arkansas experience.
Yvette is an alumna from University of Texas at Arlington (BA), Loyola University of Chicago (MBA and MSIMC), and was a study abroad scholar at University of International Business and Economics in Beijing.